Marketing Strategy
Grow
21
Hello, Colleen
Business Goals
Audience & Positioning
Marketing Priorities
Content Pillars
Funnel & Mix
Event Calendar
Funnel & Mix
Balance your content across awareness, consideration, and conversion to match your goals.
Funnel Split
Drag to rebalance →
44%AWARENESS
41%CONSIDERATION
15%CONVERSION
AWARENESS44%
CONSIDERATION41%
CONVERSION15%
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Impact on your content

FUNNEL SPLIT

These percentages become the distribution formula for your content calendar — balancing how many posts are educational vs. sales-driven vs. trust-building each month.

INSIGHTS

The 85% focus on awareness and consideration signals a heavy investment in market education. This stance builds a strong B2B pipeline but suggests a slower path to immediate revenue conversion.

Content Mix
Add content pillars for all funnel stages to see the full content mix.