How Alea Transformed Its Marketing Workflow Using Glowtify

Hi, my name is Roxanne, and I’m the founder of Alea. So Alea is on a mission to make clean and sustainable peer products more accessible to all. We have a beautiful line of organic cotton tampon and pads, and we sell across hundreds and thousands of organizations to make sure that all employees, all clients, everyone have always access to organic and sustainable peer products at all time.

What were your biggest marketing challenges before Glowtify?

My biggest marketing challenge is that as an entrepreneur with a small team, it’s super hard to manage all the hats. You need to do marketing, you need to do selling, you need to do admin, customer service. I was spending so much time just running daily marketing tasks. So Glowtify was for me a platform that really helped me to save time. That was the number one thing for me, save time, and then optimize the process of doing daily marketing tasks.

Did you use other AI tools before Glowtify?

Well, of course, I’ve used the famous ChatGPT. I think that’s a must nowadays. But now what I’m doing is actually use the Glowtify AI tool to make sure that I’m staying the same ecosystem. When I’m writing newsletters, planning for my social post calendar, or even writing my blog post, instead of using multiple platform, I try as much as possible to stay within the Glowtify ecosystem, and it’s working super well for me.

How does it feel to have everything unified in one place?

What I really like is all the approval process is made in one place. When I need to approve a final newsletter, blog post, social post, I’m just logging in into my Glowtify app and I can approve everything from one place. For me, this is centralizing everything and makes it just easier and faster.

Have you seen an impact on team productivity since you adopted Glowtify?

Like I said, I don’t have a big team, so I see Glowtify and Alea as a team together. It just makes it easier to have one place to do the approval process, to put the comments in, to approve, not approve, pending change, everything into one place, make sure that the scheduling is clear, plan in advance. For me, having that is key to organization, actually.

Has the time you’ve saved allowed you to focus more on strategic or creative work?

Yes, it’s enabling me to put more time on strategy versus execution. This is one thing. But also as an entrepreneur, and as the founder and president of the company, I have other roles to play within the organization. I can focus more on selling, and I can focus more on admin and other tasks, and a bit less on daily marketing tasks, basically.

Has Glowtify contributed to increased website traffic or improved conversion rates?

Where in terms of gaining more traffic and awareness, I think it’s really the portion of SEO. The fact that we can put our main keywords in our brand DNA and make sure that we always optimize on those keywords helped us to rank higher organically, which enabled us to get more traffic on the website, which is key for a new brand that has limited marketing budget for branded keywords and stuff like that. I think the biggest efficiency was in terms of SEO for sure.

Would you recommend Glowtify?

Yeah, of course, I would definitely recommend Glowtify. I think, of course, I’m talking in terms of an entrepreneur with a small team, but it can definitely apply to a bigger team as well for team collaboration, communication, approval process. I think it’s definitely a time saver and just more efficient. When you’re using AI to generate content, you’re not doing everything handwritten. That definitely helps as well. The fact that everything is into one place, it really just simplifies the process.

Do you have a favorite part of using Glowtify?

I’m receiving an email notification every time I need to approve something. I can just put my comment, say yes, no. I think this is a better way of doing things instead of doing back and forth emails all the time. Definitely, that’s my key feature.

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