How to Use Customer Testimonials On Websites And Get Buyers To Take Action

Imagine this: You’re scrolling through Facebook and see a post from a favorite store. They’ve just released a new line of products, and they want to know what you think. You check out the products and decide you love them. 

A few weeks later, the same store sells those same products. Would you buy them? Most likely, yes! Why? Because you’ve already heard good things about them from someone, you trust-other customers. Do you wonder how Shopify customer testimonials boost sales? 

This blog post examines what works (and doesn’t) when displaying customer testimonials on Shopify websites. Plus, we’ll give you some tips for getting buyers to take action after reading them! If you’re just starting or looking to improve, keep reading. You won’t want to miss this valuable information.

Why Do Customer Testimonials Matter So Much?

Potential customers want to hear positive reviews when considering a product or service. Positive reviews from past clients can ease concerns and doubts, leading them to go for it. BrightLocal says 85% of consumers put just as much stock in internet reviews as they do in personal advice.

This explains why firms should actively collect and publish internet testimonials. They show potential customers a product’s quality and benefits. In the digital age, website testimonials establish trust and turn leads into buyers.

When And Where Do You Approach Clients For Feedback?

You may be shocked to hear there are many ways to obtain testimonials for your website. All it takes is creativity and an idea in mind as to what type or style you want on the site. Your clients are individuals with their priorities and schedules. 

Their focus is elsewhere. Obtain it because it’s yours. You might actively seek testimonials rather than rely on customers to volunteer them. They are within your reach, and you may go after them. Here are three basic ways to start collecting website testimonials.

Compile The Testimonies Stashed Away In Your “Secret” Vault. 

Emails from delighted clients are a terrific source of testimonials for business owners. At the same time, not everyone is motivated to leave us a formal review or testimonial. Those who love our products and services may send us a thank-you email.

 Unsolicited letters from customers about our company are interesting. So, it’s important to go through our email inboxes and find relevant messages. That could be used as testimonials on our website or other marketing materials.

 So, don’t forget to look through your “hidden” vault of customer emails. You might find gems that speak directly to your audience’s emotions and convince them to try your business. 

Take The Time To Hear Out Your Clientele. 

In addition to understanding the needs and wants of your customers, listening to them can also provide valuable testimonials for your sales page. By tracking mentions of your company on social media and forums, you may Contact Delighted Clients and Request permission to use their remarks as a testament to the success of your product or service.

 Tools like Mention, SocialBakers, and Hootsuite make it easy to track these online mentions and collect customer feedback. So don’t forget the power of listening – it helps with conversion optimization and serves as valuable social proof for potential customers. 

Inquire About The Experiences Of Satisfied Clients. 

Asking for testimonials from satisfied clients can offer valuable insights into how well your products or services meet their expectations. However, it’s important to approach this process with thought and care.

 Make sure to ask for feedback while the experience is fresh in the customer’s mind, and tailor your questions to individual clients rather than generic ones. By actively listening to and engaging with satisfied clients, you may uncover new opportunities for improvement or development within your business. 

Examining The Characteristics Of Persuasive Testimonies.

By compiling and showcasing testimonies that directly answer your clients’ questions. They need to have these four qualities as well if they are going to be effective. 

The Testimonial Must Be True. 

First and foremost, a persuasive testimonial must be true. Any false or exaggerated claims can quickly destroy trust in the product and the business. In addition, be sure to include specific details about the customer’s experience rather than just a generic statement of satisfaction.

Authentic and Trustworthy Information. 

Second, the testimonial should come from a credible and relatable source. While a positive review from a famous person is sure to get people talking, it may not have as big of an impact as one from someone who is more representative of your ideal customer. Additionally, include identifying information such as occupation or location to add to their credibility.

Unique Benefits Or Strengths. 

Third, the testimonial should highlight the product’s or service’s unique benefits or strengths. Examining how it solved a problem or improved their life can add depth and authenticity to the review.

Call To Action.

Lastly, the testimonial should include a call to action for other potential customers to try out the product or service themselves. Encouraging them to take the next step towards making a purchase can make all the difference in converting leads into customers. By seeking testimonials with these traits, businesses can improve their persuasive power and drive more sales. 

How And Where To Display Client Testimonials On Your Website? 

One way to display client testimonials on your website is by placing them on their dedicated page. However, it can also be effective to incorporate them into other website areas where they address potential customer concerns or objections.

 For example, placing a testimonial on the pricing page addressing value for money can alleviate anxiety over purchasing. Another option is to include a testimonial near product descriptions to showcase the benefits and provide social proof to potential customers.

 In addition, individual product pages or service pages may benefit from a corresponding customer review. Overall, strategically placed testimonials can help relieve anxiety, provide proof, boost buyer confidence, and showcase the benefits of your offerings.

Wrap-up :

Customer testimonials are a valuable asset for any business website. By incorporating them into critical areas of the site, businesses can address customer concerns, boost confidence, and drive sales. 

By collecting authentic and persuasive testimonials, businesses can improve their conversion rates and create happy customers. We have compiled a list of the four essential characteristics a persuasive customer testimonial on Shopify websites must have in the above article. 

Suppose you can ensure that your customer testimonial on Shopify websites has these four qualities. In that case, you will be well on creating an effective marketing tool to help improve your conversion rates. Thanks for reading!