Your work is everywhere. Your marketing should be too.
Construction was the last industry to go digital. Your buyers aren't waiting anymore. 68% of construction clients now prioritize brand recognition when choosing a firm — and they're finding it on LinkedIn and Google before the phone ever rings.
Already building with construction and AEC firms like
Digital has caught up. Most construction firms haven't.
The industry spends more than $10B a year on advertising. The firms investing in digital visibility are pulling ahead.
68%
of construction clients prioritize brand recognition when choosing a firm. 52% are more likely to hire a firm they've seen in marketing.
Zipdo industry research
55%
of construction firms report LinkedIn is their most effective lead-generation channel.
CMA industry survey
98%
of industrial buyers now generate leads online — buyers have gone digital whether the industry has or not.
Thomas Industrial Survey
A marketing engine built for how construction actually works.
You don't have a six-person content team. You probably have an ops manager, their coordinator, and a website from 2019. Glowtify is the platform — and the people — that turns what you already know about your projects into a steady, on-brand presence.
Brand Intelligence
Business DNA captures your firm's story — your projects, your specialties, your people.
Generic AI content about "construction excellence" fools no one. Glowtify writes like your firm talks.
The biggest fear with AI content is that it sounds like a robot. Business DNA solves that. Before Glowtify writes anything, it learns your firm's specialties, your regional markets, your past projects, and the language your clients actually use.
Business DNA
LiveBrand voice
Audience
- Developers · commercial
- Institutional owners
- Architects & GCs
Competitive context
- Regional GC
- Design-build rival
- Sub-specialist
One platform, every channel
Project stories, LinkedIn posts, client newsletters, your blog. One workspace.
No more stitching together six tools to ship one campaign.
Construction marketing usually runs like this: the coordinator has a folder of project photos, a drafting doc of captions, a scheduler they half-use, an email tool they sometimes open, and a website they can't easily update. Nothing is connected.
Content calendar
This week
Mon
14
Tue
15
Wed
16
Thu
17
Fri
18
Visibility
Show up in Google, LinkedIn, and the AI tools buyers now use to shortlist firms.
Commercial clients are asking ChatGPT 'who are the top commercial GCs in [region].' Be in the answer.
Institutional and commercial buyers — schools, hospitals, municipalities, private developers — are now using LLMs the way they used to use Google. If your website and LinkedIn don't feed those answers, you're off the list before the RFP goes out.
Who are the top commercial general contractors in Montreal for institutional projects?
Leading commercial GCs in Montreal with institutional experience include Your firm and other established builders known for their project delivery on schools, hospitals, and civic projects.
Scale Without Headcount
One marketing lead. Ten times the output.
You won't be hiring a four-person marketing team. Glowtify is built for the reality you're in.
Most construction firms run marketing with one person or part of a person. That person is already managing the website, the trade shows, the proposals, and sometimes social for two or three sub-brands. Adding 'publish weekly on LinkedIn' to that list doesn't go well.
Content output
Construction marketing lead
Last 6 months
10×
Project stories told. Same team. Same budget.
Customer story
“Avant, on passait 80 % de notre temps à publier manuellement et 20 % sur les idées. Avec Glowtify, c’est l’inverse — 20 % à réviser, 80 % à élaborer la stratégie. Plus de temps pour le plaisir.”
Marie-Pier
B45 Baseball · Québec
63
contenus publiés sur 5 canaux en 3 mois
73 %
générés par l’IA, fidèles à la marque
80/20
temps d’équipe basculé de l’exécution vers la stratégie
Built for the person already running five projects.
You're the whole marketing function.
Website, proposals, project photos, social, sometimes HR. Glowtify gives you a system that ships consistently — so your firm shows up without you burning out.
Your firm has 30 years of projects worth talking about.
Your competitors post about their jobs weekly. You haven't posted since last spring. Glowtify turns your project portfolio into a steady content engine — on-brand.
Your pipeline used to come from referrals.
It still does — just less of it. Get your firm into the research buyers now do online before the RFP lands. LinkedIn, Google, AI search.
The Lean Marketing Team Advantage
Conçu pour les opérateurs, propriétaires et petites équipes marketing à la veille de leur transformation.
- Pourquoi les petites équipes se transforment plus rapidement
- Comment le contexte s'intègre au système d'IA
- Que faire quand le chat IA devient la nouvelle porte d'entrée de votre marque
- Comment naviguer les cinq décisions clés de tout déploiement IA
Your next client is shortlisting right now.
Book a 20-minute demo. We'll show you how your firm currently shows up in Google, LinkedIn, and AI search — and exactly what to close first.