9 of the Coolest Instagram Giveaway Examples

SEO in 2022 is about more than just ranking for the right keywords. Unlike 90s SEO, where you could stuff a web page with keywords and get away with it, modern SEO is all about user experience, authority, and trust.

As social media becomes an increasingly important part of our lives, brands are looking for new and innovative ways to connect with their customers on platforms like Instagram.

Instagram users are 6 times more likely to engage with a post than Facebook users (0.83% versus 0.13%). That’s why we’ve seen a surge in the number of brands running giveaways on Instagram.

Giveaways are a great way to increase engagement, reach new audiences, and grow your following. But with so many brands running giveaways these days, it’s important to make yours stand out from the crowd.

To help you get started, we’ll take a look at some of the successful Instagram giveaway examples we’ve seen, and we’ll outline some tips for how you can create your own giveaway that will engage your followers and help promote your brand.

What Is an Instagram Giveaway?

An Instagram giveaway is a contest you run on your Instagram account where participants can enter to win a prize by following specific rules.

For example, a common rule for an Instagram giveaway is that participants must follow your account and like the contest photo to be entered to win. Some giveaways also require participants to tag friends in the comments, use a specific hashtag, or repost the photo on their own accounts.

How Do Instagram Giveaways Work?

Instagram giveaways work by allowing brands to engage with their followers and promote their products or services fun and interactive.

Keep in mind that there is no concrete formula for running a successful giveaway. Rather, it depends on your brand, goals, and target audience.

Why Run a Giveaway on Instagram?

There are a number of reasons why you might want to consider running a giveaway on Instagram. Here are some of the most popular reasons:

To Grow Your Following Faster

If you’re looking to grow your following quickly, an Instagram giveaway is a great way to do it. Contests and giveaway campaigns are the most popular methods for acquiring new fans. More than 34% of new fans come from such initiatives.

Also, it is the fastest way to get REAL followers, not bots. Accounts that host giveaways grow their followers 70% faster.

By requiring participants to follow your account and like or share your contest photo, you’ll be able to reach a wider audience and quickly grow your following.

Collect User-Generated Content (UGC)

User-generated content is any kind of content created and published by your users or customers rather than your brand.

UGC is a great way to promote your brand and product because it’s more authentic and believable, coming from someone who is not associated with your brand.

When you run Instagram giveaways, you can collect user-generated content that you can later use to promote your brand. This is because many brands will require participants to post a photo of themselves using the product or include a testimonial in the caption.

Encourage Audience Engagement

A giveaway is a great option if you’re looking for a way to increase engagement on your Instagram account. Hosting a contest will encourage your followers to like, share, and comment on your posts.

This is because participants will want to increase their chances of winning by engaging with your content. And, the more engagement your posts get, the more likely they will be seen by other users.

Gain Blog Traffic from Instagram

If you have a blog, you can use an Instagram giveaway to increase traffic to your site. This is because many brands will require participants to visit their websites to enter the contest.

By directing your Instagram followers to your website, you’ll be able to increase traffic and promote your blog content. You can also use this opportunity to increase email sign-ups or encourage users to download a white paper or e-book.

Enhance Conversion Rate

Contests have been proven to increase conversion rates by 34%, higher than any other type of content available. So, max out on benefits, and use an Instagram giveaway as a way to increase conversions.

9 Examples of Great Instagram Giveaways Post

The following examples show how various brands have used giveaways to reach their target audiences and achieve their goals.

Like And/or Comment to Win

This type of giveaway is probably the most popular because it’s so simple to enter. Participants simply have to like the photo and/or leave a comment to be entered to win.

Since like or comment to win giveaways are so easy to enter, they tend to generate a high number of entries.

Tag a Friend

When you run a tag a friend giveaway, you’re allowing your followers to share your content with their friends. Participants must like the photo and tag a friend in the comments to enter.

This is a great way to reach new audiences and grow your following because you’ll be exposed to the friends of your followers.

Hashtag Contest

With a hashtag contest, participants are required to use a specific hashtag in order to be entered to win. This is a great way to increase brand awareness and reach new audiences.

Participants must follow your account and use the specified hashtag in their posts to enter. This type of contest is a great way to generate user-generated content that you can later use for marketing purposes.

Repost to Win

A repost to win giveaway is similar to a hashtag contest, but participants are required to repost their photo on their own account instead of using a specific hashtag.

To join, participants must follow your account and post the image with the specified hashtag. This is an excellent method to get your content in front of new people and raise awareness for your business.

Trending Product Instagram Contest

Who loves free stuff? Everyone! Running an Instagram contest with a trending product as the prize is an excellent way to increase brand awareness and reach new audiences.

For example, when the fidget spinner craze was at its peak, many brands ran Instagram contests giving away the popular toy. To enter, participants simply had to follow the brand and post a photo of themselves with the product.

Not only did this contest generate a lot of buzz, but it also helped the brands to reach new audiences.

Photo Caption Contest

“A picture is worth a thousand words.” We’ve all heard this saying before, but it’s especially true when it comes to caption contests.

To enter, participants must post a photo with the specified hashtag and include a caption. The best part about this type of contest is that it’s easy to enter and can be a lot of fun for participants.

That’s because the caption is usually the most creative part of the contest. This type of contest is great for promoting engagement and generating user-generated content.

Share Your Story

People love to share their stories, and this type of contest allows them to do just that. Not only do people love to share their stories, but they also love to read them.

This type of contest can be very successful because it allows participants to connect with your brand on a personal level. To join, participants must share their stories in the comments with the specified hashtag.

Holiday Giveaway

There are almost 11 federal holidays in the US and Canada per year, which gives you plenty of opportunities to run a holiday-themed giveaway.

This type of contest generates excitement and engagement around your brand. While the holiday-themed prize is the main attraction, you can also consider giving away a branded item.

For example, you could give away a festive holiday mug with your logo. Participants must follow your instagram account and share their holiday plans in the comments to enter.

Referral Giveaway

A referral giveaway is a great way to increase brand awareness and reach new audiences.

For every friend that they refer, they’ll receive an additional entry. This type of contest is easy to enter and can successfully reach new people.

Frequently Asked Questions

Do giveaways really work?

Yes! Giveaways are an excellent way to increase brand awareness, reach new audiences, and generate excitement around your business.

How long are Instagram giveaways?

The duration of your giveaway is determined by the type of Instagram giveaway you choose to run. Many giveaways last approximately 7 days in order to provide enough time for users to enter while also maintaining a sense of urgency.

Other giveaways, such as referral giveaways, can last much longer. The key is to find a balance that works for your brand.

How do you pick a winner for an Instagram giveaway?

There are a few different methods that you can use to pick a winner for your Instagram giveaway.

The most common method is to use a random number generator. This ensures that the winner is selected fairly and at random.

Another method that you can use is to select the best entry. This option is usually reserved for photo and caption contest posts.

The key is to be as clear as possible with the rules of your giveaway contest so there is no confusion when selecting a winner.

Final Thoughts

Giveaways are a great way to increase brand awareness, reach new audiences, and generate excitement around your business.

When selecting a giveaway, be sure to consider your goals, target audience, and giveaway prize. With so many free Instagram giveaway templates to choose from, you’re sure to find one that’s a perfect fit for your brand. Also, don’t forget to set Instagram giveaway rules.

Do you have any tips or any unique giveaway ideas that have worked well for your business? Share them in the comments below!