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15 Strategies To Increase Brand Awareness

If you can create a strong brand identity and instill trust in your customers, you’re well on your way to gaining their loyalty and increase brand awarness.

Marilou
Published on Aug 01, 2022

Did you know that 92% of consumers trust peer-to-peer recommendations over any other form of advertising? That’s because when it comes to making a purchase, people want to hear what others have to say.

And as a business owner, that’s great news.

But how do you get people to start talking about your brand?

From using social media to running ads and everything in between, there are a number of ways to increase brand awareness. And we’re going to cover 15 of them in this article.

What Is Brand Awareness?

Before we dive into the strategies, let’s take a step back and define what brand awareness is.

Brand awareness is the extent to which consumers are familiar with a particular brand and its associations.

In other words, it’s how well people know and recognize your brand.

And while you might think that brand awareness is only important for big businesses, that’s not the case. In fact, nearly 37% of marketers say that brand awareness is one of their top marketing priorities.

Why Is Brand Awareness Important?

Now that we know what brand awareness is, let’s talk about why it matters.

There are a number of reasons why brand awareness is so important, but here are a few of the most important ones:

Build Trust

When people are familiar with your brand, they’re more likely to trust it. And when people trust your brand, they’re more likely to do business with you.

Helps You Stand Out from the Competition

In a world where there are seemingly endless choices, it’s important to make sure that your target audience knows about your brand and what you have to offer.

If people are unaware of your brand, they’re likely to do business with one of your competitors.

Generates More Leads

More brand awareness usually leads to more leads. The more people that are familiar with your brand, the more likely they are to reach out when they need your product or service.

And of course, more leads usually means more sales.

Is Brand Awareness a Marketing Strategy?

Now that we know what brand awareness is and why it’s so important, you might be wondering if it’s a marketing strategy.

The answer is yes.

While brand awareness is often thought of as a by-product of great marketing, it can also be a goal in and of itself.

For example, if your goal is to increase brand awareness, you might measure things like reach, impressions, or brand search volume.

15 Strategies To Increase Brand Awareness

1. Establish A Social Media Presence

Almost all consumers use social media somehow, so brands need to be where their customers are. Platforms like Facebook and Twitter offer opportunities to connect with customers personally, build brand awareness, and create an online community around your product or service.

Make sure your company has a strong presence on the major social networks, and use them to share your branding messages and connect with new customers.

You can try some of the following techniques to maximize your social media exposure:

2. Sponsor Events Or Causes Related To Your Brand

Sponsoring events or causes related to your brand is a great way to get your name out there. You can either sponsor an event outright or provide product donations or discounts in return for promotion.

Be sure to specify what you’re looking for in any sponsorship agreements so both parties know your expectations. Make sure your branding is prominently displayed at all sponsored events, and thank sponsors in any relevant press releases or social media posts. This type of brand awareness campaign can also help you create positive associations with your brand in the minds of potential customers.

3. Make Use Of Digital Marketing Tools

Digital marketing tools like email newsletters, blogs, and targeted ads can help you reach a wider audience with your branding message. Utilizing these tools allows you to specifically target customers who are interested in what you have to offer. You can reach a wider audience during brand awareness campaigns and drive more traffic to your website.

improve brand awareness

4. Design A Strong Logo And Branding Elements

Your logo and branding elements play a crucial role in creating brand awareness. Make sure your logo is well designed and memorable, and use consistent branding elements across your marketing materials. This will help customers quickly associate your brand with your products or services.

Also, use your brand name and logo liberally on all your marketing materials, including your website, business cards, and product packaging.

5. Develop A Unique Selling Proposition

Your unique selling proposition (USP) sets your company apart from the competition. It’s what makes customers choose your products or services over your competitors.

Make sure your USP is clear and prominent in all your branding materials, and talk about it frequently in your marketing communications. If you can make potential customers see why they need your products or services, you’ll be well on increasing brand recognition.

6. Make Sure Your Website Is User-Friendly

Your website is often the first impression customers have of your brand. If your website isn’t user-friendly, potential customers will quickly lose interest. Make sure your website is easy to navigate and all critical information is easy to find.

Also, use clear and concise language throughout your website so visitors don’t have to guess what you do or sell. The color scheme, layout, and overall design of your website should also be consistent with your branding. You should also make sure your website is optimized for search engines so that it appears near the top of relevant search results.

7. Invest In High-Quality Marketing Materials

Quality marketing materials like print ads, TV commercials, and email newsletters can help you stand out from the competition and create a professional image for your brand.

They can help you in increasing brand awareness. by reinforcing your branding messages. Make sure your marketing materials are high quality and use a consistent design across all mediums. This will help customers remember who you are and what you do. Also, measure brand awareness strategy success by using these materials across social media platforms and other sources.

offline marketing campaigns for brand equity

8. Be Consistent With Your Branding Messages

If your branding messages vary from one communication to the next, customers will be confused about what you stand for. Be sure to stay on message with your branding communications and ensure all your marketing materials align with your brand awareness strategies.

9. Use Positive Customer Testimonials

Customer testimonials can be a great way to raise brand awareness. Make sure you showcase happy customers on your website, your marketing materials, and social media. This will help potential customers see how others have benefited from using your products or services.

10. Provide Excellent Customer Service

Providing excellent customer service is one of the best ways to grow brand awareness. If you make sure that all of your customers are happy and satisfied, they’ll be more likely to tell their friends and family about your company. Word-of-mouth marketing is one of the most effective forms of marketing, so make sure you take advantage of it.

It is key to developing a loyal customer base. Also, ensure you have a process for dealing with customer complaints and questions, and always aim to resolve issues quickly and satisfactorily.

11. Have Social Media Contest

One great way for building brand awareness is to have social media contests. This can be a great way to get people excited about your product or service, and it can also help to generate some buzz on social media.

Be sure to choose a contest that is relevant to your target audience, and make sure the rules are clear and easy to understand. You should also try running brand awareness surveys and referral programs and use social media channels to raise your brand voice. It’ll help you reach new target market audiences and high brand awareness.

12. Impressive Guest Post Content

Guest posting can be among great positive brand awareness efforts for your business. Submitting high-quality content to respected publications in your industry can help establish you as an expert in your field. Plus, it can also lead to more website visitors and potential customers.

more brand awareness

13. Try Infographics

Infographics are a great way to convey your message to your target audience. They are visually appealing and can help communicate complex information simply. If you want brand building, consider using infographics as part of your brand awareness marketing strategy.

14. Consider Influencer Marketing

If you want to boost brand awareness, you may want to consider influencer marketing. This involves working with people who have a large following on social media or elsewhere online. By partnering with influential people, you can reach a larger audience and generate more buzz about your product or service.

15. Use Story-Telling Skills

Storytelling is a powerful tool that can be used to engage and connect with your target audience. When you tell stories about your products or services, you help create an emotional connection with potential customers. This can be a great way to stand out from the competition, attract your business’s attention, and increase brand visibility and marketing efforts.

Wrapping Up

As you can see, there are many ways to increase your business’s brand awareness. Some of them are easier than others, and some will require more time and effort. But if you’re willing to put in the work, these strategies can help you build a strong foundation for your brand that will pay off in the long run. We hope that now you understand why is brand awareness important and what marketing strategies you can use.

Have you tried any of these methods? What was your experience? Let us know in the comments below.

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