The challenge
Marketing was a priority that kept losing to the day-to-day. Content production never happened in-house: blogs took hours nobody had, and a patchwork of outside firms never added up to a rhythm. The work fell to Mariko Latendresse, who was already carrying operations, quoting, and sales.
The deeper problem was structural. The company's visibility depended on ad spend, so presence reset every time the budget did. In a seasonal business, that meant going quiet exactly when the pipeline needed filling.
The solution
A strategy that matches how they work
Quarterly planning with the owner turns into campaigns inside Glowtify. No long agency retainers, no meetings the team doesn't have time for.
Production a multi-hat operator can keep up with
Blog to posts to newsletter, in a loop Mariko runs herself in a few hours a week. The International Day Against Homophobia post, built on her angle "comfort has no gender," was produced and published entirely in Glowtify.
Faster content, especially blogs
Blogs that used to take hours now take a fraction of the time, so the calendar gets filled and stays filled through the quiet seasons.
The results
In roughly 12.7 months, Bessette published 197 pieces of content, about 15 a month: 46 blogs, 124 Facebook posts, and 27 email campaigns reaching 99,400 recipients. That volume came from one person running marketing in the margins of a full operations job.
The output compounded. Google impressions grew 38% in 12 months, and 67% since March 2025. Organic traffic grew 3% in a year when ad spend dropped sharply, which is the point: the presence no longer resets when the budget does. The content is now cited in 4 Google AI Overviews, and ChatGPT referral traffic tripled year over year. Marketing became an asset the business owns.
