Built for the companies that build everything else.
Glowtify is the AI marketing system for B2B companies that want to get seen and get leads, but don't have a marketing team. Most of our customers are manufacturers, distributors, industrial suppliers, and service companies across Canada and the United States.

Meet the founders
We're a team of technologists, engineers, go-to-market experts, and creatives with one shared goal: build the marketing system that legacy businesses trust to dominate their next decade.

Marc Allard
Co-Founder & CEO

JP Arcand
Co-Founder & CRO

Olivier Fradette-Roy
Co-Founder & CTO

Alexandra Lefort
Co-Founder & Creative Lead
Our board of directors

Marc Allard
CEO, Co-Founder and Chairman of the Board, Glowtify

JP Arcand
CRO, Co-Founder, Glowtify

Julien Roy
Associate, Accelia Capital

Kevin Madill
Partner, Graphite Ventures

Steve Desjarlais
Former CEO and Co-Founder, Heyday
Our investors and advisors

Étienne Mérineau
General Partner, Telegraph Ventures

Sébastien Leduc
Former Co-Founder & COO, Workleap

Anh Khoi Truong
Former Global Chief Consumer Data & Digital Operations Officer, L'Oréal

Olivier Blais
Co-Founder & Head of Decision Science, Moov AI

Yves-Gabriel Leboeuf
Former CEO & Co-Founder, Flinks

Édouard Truong
CEO, Cardigan Agency

Alan Horic
CEO & Business Strategist, Prosomo Agency

Jean-François Fortin
Former VP/Associate, Sid Lee

Claude Fortin
Former VP Marketing & Merchandising, Les Boutiques San Francisco

André Allard
Former VP, Sales & Marketing, Astral
Backed by funds focused on innovation & growth





Our story, so far
Glowtify launched in 2022 as a marketing platform for DTC and e-commerce brands. In February 2026 we refocused the company on B2B, where most of our customers are manufacturers, distributors, industrial suppliers, and service companies.
May 2022
Glowtify was founded
January 2023
Glowtify Beta Release
October 2023
1st Generative Feature Launched
January 2024
500+ Active Users
September 2024
1st paying customers
October 2024
L-Spark Accelerator
February 2025
Pre-Seed round funding, team of 11
August 2025
Seed round funding, team of 22
February 2026
Strategic pivot away from ecommerce, toward B2B industrial teams
Core values
Trust
We earn trust through competence, integrity, and care — in every small action, every day. We assume good intent, give honest feedback, and take ownership as one team.
Winning
We play to win, not to coast. Discipline, teamwork, and resilience drive us forward — because performance beats tenure and collaboration beats ego.
Speed
Speed is survival. We learn fast, act decisively, and treat failure as feedback. Progress always matters more than perfection.
Delight
Satisfaction is expected. Delight is our promise. We listen, anticipate, and go beyond what's required to make every interaction feel effortless and human.
Frequently Asked Questions
Both. Glowtify is a marketing platform, and a team comes with it. The software plans your strategy, drafts on-brand content from your Business DNA, and publishes it to your channels. Our strategists and editors work alongside you on what goes out. You stay in control and approve everything before it publishes, which for most clients takes under an hour a week.
B2B companies with roughly 10 to 200 people and no dedicated marketing team. Most are manufacturers, distributors, industrial suppliers, and service companies. Some have nobody on marketing at all. Others have one person carrying it on top of another job. We work with customers across Canada and the United States.
February 2026. Glowtify launched in 2022 serving DTC and e-commerce brands, and that was the only market we sold to until the pivot. Since February 2026 the product, the pricing and the team have been built for B2B. Some e-commerce customers from those years are still with us and still supported. They are not who we build for now.
Because that is where the product was working. B2B industrial companies run on long sales cycles and high-value contracts, their buyers research online long before they call, and most of them have nobody handling marketing. That is a real problem worth solving, and the customers we served there stayed longer and got more out of Glowtify than the e-commerce brands we started with.
To the channels B2B buyers use: your website or blog through WordPress and WooCommerce, LinkedIn, email through Mailchimp, Klaviyo or Cyberimpact, and paid campaigns through Google Ads and Meta. Shopify is one integration among those, still supported for customers who run a storefront.
Pricing is determined per customer type and depends on the number of channels activated in your Glowtify workspace and the service level required. For most of our customers, that lands at roughly a quarter of the cost of a full-time specialized marketing hire, and less than half of an agency retainer. If you have seen pricing listed on a third-party site, those are fully self-service plans from our e-commerce product that are no longer offered. Book a demo with us to learn more.
Keep exploring Glowtify
Careers at Glowtify
Open roles and how we work.
Partner referral program
Introduce Glowtify to your network and earn on referred business.
Customer stories
How industrial and B2B teams run their marketing with Glowtify, and what changed.
Marketing playbooks on the blog
Practical guides on AI marketing for industrial and B2B teams.
Ready to grow with us?
Book a 30-minute call. We'll show you what your business looks like in Glowtify, and where your buyers are already searching for what you sell.