Meet the Analyst

Your dashboard shows numbers. The Analyst tells you what to do about them

It reads eleven marketing sources every day, then writes the three things that actually changed and what to do about each one.
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  • Eleven sources, one read
  • Every claim shows its source
  • Findings, not charts
HomeAnalyticsGrow41
OverviewSearchContentPaid

A good month on Google, an expensive one on ads

Visits from Google

396

+14% vs June

AI answers naming you

21 of 42

+3 vs June

Searches in the top 3

2 of 23

no change

Items published

12

-1 vs June

Cost per click

$3.20

+18% vs June

What you published, and what it earned

Total content published

12

-1 vs June

Total reach

90,730

+14% vs June

Total interactions

1,499

+9% vs June

Avg. engagement rate

1.7%

-0.2 pts vs June

Audience growth

+49

-22 vs June

What you are aiming for

Edit my goals

Reach the top 10 on your three best searches

2there

Be named in a third of all AI answers

21%of 42 questions

Double what Google sends you, by December

396visits a month

Publish thirteen items a month, every month

12this month

Keep a bought click under $3

$3.20average this month

The Overview tab and the Analyst panel. Every figure is labelled with where it came from.

Businesses across North America use Glowtify to get seen.

  • MRW Réparation Navale
  • Bessette
  • Ferrell-Ross
  • Demathieu

Four things a dashboard cannot do

The Analytics screen in four moments. Each one does something no reporting tool in your stack does today.

You don't learn the tool. You ask it.

A question anyone would ask, answered in words you can repeat in a meeting. No query builder, no metric picker, no report to configure.

It gives you the bad half too: “More people saw you, fewer of them reacted.”

HomeAnalyticsGrow41
OverviewSearchContentPaid

A good month on Google, an expensive one on ads

Visits from Google

396

+14% vs June

AI answers naming you

21 of 42

+3 vs June

Searches in the top 3

2 of 23

no change

Items published

12

-1 vs June

Cost per click

$3.20

+18% vs June

What you published, and what it earned

Total content published

12

-1 vs June

Total reach

90,730

+14% vs June

Total interactions

1,499

+9% vs June

Avg. engagement rate

1.7%

-0.2 pts vs June

Audience growth

+49

-22 vs June

What you are aiming for

Edit my goals

Reach the top 10 on your three best searches

2there

Be named in a third of all AI answers

21%of 42 questions

Double what Google sends you, by December

396visits a month

Publish thirteen items a month, every month

12this month

Keep a bought click under $3

$3.20average this month

Anatomy of a finding

A claim, its evidence, its limits, and the next move

This is the unit of work the Analyst produces. Not a chart you interpret.
Attention3.6% vs 2.1%

1LinkedIn does twice the work of Instagram and gets none of the money

Five LinkedIn posts earned 512 engagements in July, double the rate Instagram manages on an audience four times the size. Every dollar of boost money went to Instagram and Facebook.

2
Engagements, LinkedIn512+24%Engagement rate3.6%+0.7 ptsSpent on LinkedIn$0nothing
3Read fromLinkedIn PagesGA4

4Each platform counts an impression its own way, so read the rate against LinkedIn's own history rather than against Instagram's.

5Repeat the two posts that earned 337 engagements

  1. 1A verdict in plain EnglishOne sentence you can repeat to your team without opening the tool.
  2. 2The figures behind itThree rows with the comparison built in. Check the reasoning without leaving the card.
  3. 3Where every claim comes fromEach sentence traced to the export it came from, with the date range and the method.
  4. 4What the source cannot seeThe caveat ships with the finding, not in a footnote.
  5. 5One action, handed overIt becomes a brief in your plan. Next month's read opens by telling you whether it worked.

Then you just ask it

Tap any number and it explains it. Ask anything else and it answers from your data, including when it can't.

Your words, not the platform's

“Where you usually land on Google”, not “average SERP position”. Nobody needs training to read it.

It knows where its knowledge ends

Ask whether marketing is winning work and it tells you it can see your quote form and no further, then names what to connect.

Every answer shows its source

“GA4 form events, 1–31 July.” You can audit any claim it makes in one glance.

The AnalystReading 1–31 July, against June

How did July go?

More people saw you in July than in June. Fewer of them did anything about it.

You reached about 14% more people than in June, mostly because of the boost money and a busier month on LinkedIn.

But the two things that actually get a response, the buyer’s checklists and the finish guide, stayed at two.

People reachedup 14%vs JuneThings worth reacting to2same as JuneQuote requestsbest this yearin your slow season

All eleven connected sources, 1–31 July, against June

Is any of this bringing in work?

Partly. I can see quote requests, not sales. July was your best quote month of the year.

I can follow someone as far as your quote form and no further. Thirty-four people finished it in July out of fifty-eight who started.

What I cannot tell you is which of those became a job. That lives in your books, not in anything connected here.

Started the quote form58JulyFinished it3424 dropped outTurned into worknot measurablenot connected

GA4 form events, 1–31 July · no sales source connected

How it works

Four steps, run monthly, finished before you open the page

01

Reads everything, daily

Eleven connected sources, plus a weekly sample of ChatGPT, Claude and Gemini. Search Console backfills sixteen months, so day one has history.

02

Compares you to you

July against June. This quarter against last. No invented benchmarks: if it can't compare you to others, it says so.

03

Writes findings, not charts

Three or four things that changed, each with its figures, its limits, and one action. A quiet month gets said in a sentence.

04

Hands the work over

Every finding ends in a button. The action becomes a brief in your plan, and next month's read grades it.

What it reads

Eleven sources. One read.

The only place in your stack that sees paid next to organic, social next to email, and Google next to ChatGPT.
  • Search & site3
    Google Search ConsolePositions and clicks, 16 months backfilledGoogle Analytics 4Visits, sources, form eventsSite health crawlSpeed, titles, links, indexing
  • Social3
    LinkedIn PagesPosts, impressions, reactions, followersInstagramReach, saves, shares, profile visitsFacebook PagesViews, reach, engagement
  • Email2
    KlaviyoSends, clicks, list health, opt-outsMailchimpDeliveries, bounces, campaign clicks
  • Paid2
    Google AdsSpend, cost per click, ROAS, auction shiftsMeta AdsBoosts matched to the organic post
  • AI assistants2
    ChatGPT, Claude & GeminiYour questions, asked every ThursdayGlowtify publish logWhat went live, and why
Nobody else in your stack does this

It watches what ChatGPT, Claude and Gemini say about you

Every Thursday it puts the 42 questions your customers ask to all three, in identical wording. Then it shows who got named instead of you.
21%of AI answers name you9 of the 42 questions your customers ask
6thof twelve companies namedthe leader sits at 52%
12visitors AI sent youa first, and they arrive already convinced

Analysis that becomes work

It doesn't stop at an insight. It ends at a brief in next month's plan, then grades itself.
  1. The AnalystFinds the two posts that carried the month
  2. The PlannerBooks two more of the same shape into August
  3. The CreatorDrafts them on brand, in your voice
  4. The AnalystOpens next month's read with whether it worked
Measured, not claimed

What it looks like when the reading turns into ranking

Radimed runs seven medical-imaging clinics across Greater Montréal. Every figure below is read from Search Console and GA4, not modelled.
13.4 → 7.2

Average Google position across the site, in ten months.

Google Search Console

32,686

Clicks on a single article, now the site's number one page ahead of the homepage.

Google Search Console

30+

Queries citing Radimed in Google AI Overviews, including one with 9,900 searches a month.

Answer-engine visibility monitoring

Read the Radimed story

No one has been able to quickly grasp our business and activate marketing for us as quickly as Glowtify has.

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Marie-Pier Gosselin

General Manager, B45 Baseball

Why it's worth trusting

An analyst confident about everything is useless

This one labels what it measured, what it modelled, and what it can't see.
Measured

A real count, read straight from the source. Not modelled.

Estimated

Modelled or sampled. Treat it as an order of magnitude, not an exact figure.

Measured, partial

A real count, but the source can't see every case. A floor, never a total.

No data yet

Nothing measured for this channel this period. Said out loud, not hidden.

It won't publish half a picture

“Google Ads returned an error at 06:12, so I stopped rather than publish half a picture. Every number on this page is still correct. Only the findings are missing.”

It tells you when nothing happened

“I read all eleven sources. Every figure moved less than 5% and nothing slipped. That is a quiet month, not a missing report.”

It won't invent a benchmark

“I don't have figures for other companies your size, so I won't tell you where you sit against them. Anyone who does is guessing.”

It names what it can't do yet

It will tell you which boost is wasting money and hand the change to the Planner. It won't move budget inside your ad accounts, and it says so.

Straight answers

How fast is the first report?

Connect GA4 and Search Console and you have a read the same day. Search Console backfills sixteen months, so it shows a trend, not a single dot.

Do I need all eleven sources?

No. It reports on what it has and states what's missing and what that costs you. It never leaves a gap quietly.

How is AI-answer tracking measured?

Your questions go to ChatGPT, Claude and Gemini every Thursday in identical wording, so week-on-week comparisons are real. It's a sample, and it's labelled as one.

Can it change my ad spend?

Not yet. It flags the boost wasting money and hands the change to the Planner as a task. Acting inside ad accounts is being built.

Built for the trades that have no marketing team

Related

Stop reading dashboards. Start reading findings

Connect two sources and see what the Analyst says about your last sixteen months.