The challenge
A family of marine-industrial brands with strong reputations and no dedicated marketing support to tell their story. The group grew the pre-digital way, on relationships and repeat work, and it shows in the numbers that matter. But the cross-discipline value was invisible where buyers now check: newsletters ran loosely, posts were sporadic, content assets were scattered, and the group had little presence in search or AI while larger, less specialized players showed up first.
The marketing hat sat with a VP whose full-time job wasn't marketing. The group needed the brands to get seen, without hiring a marketer per entity.
The solution
One workspace, expert support included
Cross-discipline project content plus a group layer for cross-selling between Divex, MRW, and Papillon, with marketing infrastructure centralized in one place for the first time.
Get found on Google and cited by AI
A blog, FAQ, and case-study section engineered for SEO and GEO, so the group takes share from larger, less specialized players.
A repeatable newsletter system
The Mailchimp channel moves from under-supervised to a managed, segmented cadence with a single approver, across roughly 3,000 contacts.
Repeatable production
Premium managed social at about three posts a week for Divex, a central asset drive, and a phased rollout that starts with Divex and extends across the group.
The results
Divex started with Glowtify in early May 2026, so this is a story about infrastructure going live rather than a year of compounding numbers. The premium social cadence is running at three posts a week, built from real project material: event coverage, recruitment posts, and job stories like the Gaspé project. The first managed email campaign has shipped, and roughly 3,000 Mailchimp contacts are coming under a segmented cadence with a single approver.
The structural change is centralization. For the first time, the group's marketing infrastructure lives in one place, with the SEO and GEO groundwork underway to make the cross-discipline story findable on Google and citable by AI. Performance numbers will follow as the engine compounds.
