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How To Build Brand Authority – 7 Ways To Achieve It

This article will teach you how to build brand authority in 7 ways.

Alexandra
Published on Jun 29, 2022

Big ROI with minimal marketing efforts? That’s the dream, right? But what if we tell you that it’s not only possible, but there are ways to make it happen?

You’ve probably heard the term “brand authority” being thrown around a lot lately. But what is it? And how can you achieve it?

This guide will show you brand authority, how to build it, and the benefits you’ll reap from an active online presence.

What Is Brand Authority?

Broadly speaking, brand authority is the level of trust and credibility that your brand has—potential customers’ perception of your brand in terms of quality, reliability, and expertise.

In other words, it’s how much your target audience respects and admires your brand.

Think of it this way: when you see a Nike ad, you instantly think of words like “quality,” “trustworthy,” and “reliable.” That’s because Nike has built a strong brand authority.

On the other hand, if you see an ad for a generic, no-name brand, you might not have the same reaction. That’s because that brand hasn’t yet established itself as an authority figure.

Why Is Brand Authority Important?

There are two main reasons why brand authority is so important:

1. It Builds Customer Trust

The first and most important reason to focus on building brand authority is that it instills trust in your customers. In today’s world, trust is more important than ever.

A survey found that 46 percent of people in the United States said they would pay more for products from brands they trust.

With so much information available at our fingertips, it’s hard to know who to believe. That’s why customers are likelier to only do business with brands they trust.

Furthermore, customers are becoming savvier and more discerning. They can spot a fake a mile away. So, if you want to succeed in today’s market, you must focus on building trust with your target audience.

2. improves Search Engine Rankings

The second reason brand authority is so important is that it can improve your search engine rankings. We all know that ranking high on Google is essential for any business that wants to succeed online.

But you might not know that brand authority is one of the main ranking factors that Google takes into account.

In other words, the more authoritative your brand is, the higher you’re likely to rank on Google. And the higher you rank, the more traffic you’ll get to your website.

The REASON: Google wants to give its users the best possible experience. So, it favors brands that are seen as reliable and trustworthy. As an authoritative brand, you may have backlinks from industry leader, so that also adds to your credibility in the eyes of Google.

3. Increases Sales and Revenue

The final reason brand authority is so important is that it can lead to increased sales and revenue. Customers who trust your brand are more likely to buy from you.

So, to increase your sales and revenue, focus on building brand authority. It’s one of the most effective content marketing strategies you can use.

The Importance of High-Quality Content  in Building Brand Authority

Isn’t it time you start reaping the benefits of brand authority? If so, then you need to focus on creating high-quality content.

High-quality content is essential for building brand authority. It’s the foundation on that your entire online presence is built.

Creating quality content shows your target audience that you’re an expert in your field. It also helps you to establish trust and credibility with your audience.

You’re also more likely to get backlinks from other websites when you produce quality content. Backlinks are one of the main ranking factors that Google takes into account when determining where to rank your website.

So, to improve your website’s performance, focus on creating high-quality content.

7 Ways on How To Build Brand Authority

Building brand authority can be difficult, even with the importance of quality content. There’s a lot of competition, and it can be hard to stand out from the crowd.

Fortunately, you can do a few things to give your brand an edge. Check out these seven tips on how to build brand authority.

Create On-Site Content to Establish Your Business as Credible Resource

Creating on-site content is one of the best ways to build brand authority. This could be in the form of blog posts, infographics, ebooks, or even just helpful how-to guides.

The important thing is that your content is high quality and relevant to your target audience. It should also be well-researched and informative.

If you can establish your website as a credible resource, you’ll be well on building brand authority.

We’ve been mentioning the term “QUALITY CONTENT” a lot, but what does it mean? Here are a few characteristics of quality content:

  • Original and well-researched
  • Relevant and informative
  • Well-written and free of grammatical errors
  • Engaging and easy to read
  • Optimized for search engines
  • Shareable on social media
  • Must be user-generated

If you can create content that meets all of these criteria, you’ll be well on building brand authority.

Contribute as a Guest Blogger on Authoritative Sites

We know outreaching authority sites can be difficult, but it’s worth it.

By contributing as a guest blogger on authoritative sites, you can get your brand in front of a whole new audience.

Not only that, but you’ll also be able to include a link to your website. This is valuable because it helps to improve your website’s SEO.

To find authoritative sites in your industry that accept guest bloggers, just do a Google search. For example, if you’re in the travel industry, you could search for “travel blogs that accept guest posts.”

Just make sure that you only contribute to sites that are relevant to your industry. Otherwise, you could hurt your brand’s reputation.

Take Advantage of Social Media

Social media is a powerful tool that you can use to build brand authority.

When used correctly, social media can help you to connect with your target audience, share your content, and drive traffic back to your website.

It’s also great to build relationships with other businesses and influencers in your industry.

If you want to use social media to build authority, ensure you’re active on the right platforms. Not all social media platforms are created equal.

For example, if your target audience is teenagers, you’ll want to focus on platforms like Snapchat and Instagram. But if your target audience is adults or B2B, you’ll want to focus on platforms like LinkedIn and Twitter.

Conduct Insightful Industry Research

When you produce quality research, you establish yourself as an expert in your field. This, in turn, helps to build brand authority.

To conduct insightful research, start by identifying a problem that your target audience is facing.

Then, use surveys, interviews, and focus groups to collect data. Once you have your data, analyze it and look for trends.

Finally, share your findings with your target audience. This could be in the form of a blog post, an infographic, or even just a helpful guide.

By sharing your findings, you’ll not only be helping your target audience, but you’ll also be building brand authority.

Show Social Proof

 

People are more likely to trust a brand that has been recommended by someone they know.

This is why social proof is so important.

There are a few different ways that you can show social proof.

One way is by sharing testimonials from satisfied customers on your website. You can also share customer case studies and reviews.

Host Events and Webinars

Find industry experts and audience members who want to learn about your brand and offer to host an event or webinar.

This is a great way to build relationships and show your audience that you’re an authority in your industry.

Answer Your Audience’s Questions

Whatsoever the query is, answer it like a boss! If you don’t have an answer to a question, find one. By answering the questions of your target audience, you are slowly gaining their trust and respect.

When you become the ‘go-to’ person for answers in your industry, you will have no problem building brand authority.

Associate with other authoritative brands

It’s time to name-drop! Find other authoritative brands in your industry and try to get associated with them. This could be through sponsorships, partnerships, or simply collaborating on a project.

By aligning yourself with other authoritative brands, you will rub some of their authority off you. And this can go a long way in helping you build online authority for your business.

FAQs on Building Brand Authority

What does authority mean in marketing?

Authority in marketing refers to how credible and trustworthy a brand is. The more authority a brand has, the more likely people to trust it and do business with it.

What gives a brand power?

There are a few things that can give a brand power. This includes having a strong reputation, being associated with other authoritative brands, and producing quality research.

Why does social media channels matter for building online authority?

Social media is a great way to connect with your target audience, share your content, and drive traffic back to your website. It’s also great to build relationships with other businesses and influencers in your industry.

How does user experience affect the brand authority?

Having a good user experience on your website is essential for a few reasons. First, it helps ensure that people interact positively with your brand. Second, it helps to establish authority or trust, and credibility with your audience. And third, it can help to improve your search engine ranking. All of these things can help to make brand authority for your brand.

Takeaway Points 

Building authority doesn’t happen overnight. It’s a slow and steady process that requires time and effort. We recommend you build your team, especially for content creation and digital marketing, to focus on this task.

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