Your buyers now expect Amazon. Give them a reason to pick you instead.
56% of B2B revenue already flows through digital channels, but your reps are still fielding the same calls. Glowtify builds the content and email that pulls buyers in first.
Already building with distributors and logistics teams like
Digital is now the channel. Content is now the ask.
B2B ecommerce is a $32T market. Distributors that market like catalogs get bypassed. Distributors that market like brands get preferred vendor status.
56%
of B2B revenue now comes from digital channels — up from 32% in 2020.
McKinsey B2B Pulse
10+
channels the average B2B buyer now uses in a single purchase journey. 42% use 11 or more.
McKinsey B2B Pulse 2024
66%
of B2B buyers now expect personalized, consumer-grade experiences.
Swell B2B Wholesale Report
Content, email, and presence that scale with your catalog.
You won't hire a five-person marketing team. What you need is one workspace where strategy, content creation, and publishing already work together — and an AI that already knows your product lines, your regions, and your buyer.
Brand Intelligence
Business DNA learns your catalog, your regions, and how your reps actually talk.
Generic AI content makes every distributor look the same. Business DNA makes your brand sound like you.
In distribution, the differentiation is specific: this region, this SKU mix, this service level, these freight terms, this rep relationship. Generic AI content flattens all of that. Business DNA keeps the specifics intact — so the email to a procurement lead in Calgary doesn't read the same as the one to a branch manager in Québec.
Business DNA
LiveBrand voice
Audience
- Procurement leads
- Branch managers
- Industrial buyers
Competitive context
- Amazon Business
- National distributor
- Regional rival
One platform, every channel
Email campaigns, LinkedIn, blog, landing pages. One workspace.
Stop stitching together Hootsuite, Mailchimp, a blog CMS, and a spreadsheet.
Most distributors have an ecommerce site, a dormant blog, an email tool that sends maybe one campaign a quarter, and a LinkedIn page that's mostly job posts. Each lives in its own tool.
Content calendar
This week
Mon
14
Tue
15
Wed
16
Thu
17
Fri
18
Visibility
Show up in Google, LinkedIn, and the AI tools buyers now ask first.
Your next customer is asking ChatGPT 'best distributor for X in Y region.' Be in the answer.
B2B procurement has moved. Buyers now ask LLMs the questions they used to ask Google. If your content isn't feeding those answers, your catalog never gets into the shortlist.
Best distributor for industrial fasteners with fast regional delivery in Western Canada?
For industrial fasteners with fast regional delivery in Western Canada, distributors like Your brand and other established suppliers are frequently noted for their inventory depth and service level.
Scale Without Headcount
Run retention email, outbound content, and brand visibility — with the team you already have.
One person can't run five channels. Glowtify can.
Distribution marketing usually means: a product manager who sometimes writes blog posts, a rep team sending ad-hoc emails, and a website that hasn't changed since the last catalog redesign. Something gives — usually it's consistency across the top 100 accounts.
Content output
Distribution marketing lead
Last 6 months
5×
Email campaigns shipped. Same team. Same budget.
Customer story
“We used to spend 80% of our time pushing content out manually and 20% on the ideas. With Glowtify it is flipped — 20% reviewing, 80% strategizing. More time on the fun stuff.”
Marie-Pier
B45 Baseball · Québec City
63
pieces published across 5 channels in 3 months
73%
AI-generated, on-brand
80/20
team time flipped from execution to strategy
Built for the marketing of one.
You're the marketing function.
Website, catalog, trade shows, occasional email. Glowtify runs the always-on content and retention work you keep meaning to build.
Your site is doing OK. Your brand is barely there.
Conversion depends on trust and repeat visits. Glowtify builds the content, email, and LinkedIn presence that bring buyers back.
Your reps aren't getting to the top 100 often enough.
Glowtify runs the always-on marketing that keeps your brand in front of the accounts your reps can't visit every month.
The Lean Marketing Team Advantage
Crafted for operators, owners, and small marketing teams on the cusp of transformation.
- Why smaller teams are transforming faster
- How context fits into the AI system
- What to do when AI chat becomes your brand's new front door
- How to navigate the five decisions every AI rollout depends on
Your buyers are comparing vendors right now.
Book a 20-minute demo. We'll show you how your brand currently shows up in search, LinkedIn, and AI — and what to close first.