Ads Management lands as a full in-product surface
For Agency operators and merchants running Google or Meta ads alongside their Glowtify content — particularly anyone managing multiple stores or ad accounts who has been bouncing between platforms.
A new Ads Management page brings Google Ads and Meta Ads campaigns, ad sets, and individual ads into one hierarchical table inside Glowtify. KPI cards summarise active campaigns, total spend, average ROAS, and daily budget — scoped by platform and date range, with mixed-currency handling and a setup CTA when conversion tracking isn't connected. A two-row toolbar adds platform toggle, status, search, and date filters; ad rows show creative thumbnails and a 'Created in Glowtify' badge that links back to the originating task; status, daily budget, and end date can all be toggled or edited inline with optimistic updates. Partial-data warnings, retry-aware throttling, and fallback display names round out the polish.
Why it matters: Until now, anyone running paid ads alongside Glowtify content had to switch back to Google or Meta to check spend, pause an ad, or change a budget. Cross-platform reporting meant juggling two dashboards and re-doing currency math by hand.
Email templates got a real makeover
For Anyone setting up email automations or browsing templates — especially users who have built up their own template library and need to find their work without scrolling past every Glowtify default.
The email template picker now splits into 'My templates' and 'Glowtify templates' tabs with a clean pill design, and each side gets a 'Blank template' card so users can start from an empty editor. A new 'Archives' tab keeps old templates around without cluttering the active list, and template variants no longer auto-apply when a user clicks through them — they require an explicit click on the apply icon, so casual browsing doesn't overwrite the current design.
Why it matters: The old picker mixed a user's own templates with Glowtify's defaults, made it hard to start from scratch, and silently swapped designs when users were just exploring variants — which felt destructive and made the UI nervewracking to navigate.
Campaign Chat actually responds to what you saved
For Anyone driving campaign setup conversationally — the chat is meant to feel like a teammate, and these changes close the gap between what was said and what the assistant acknowledges.
When a user tells Campaign Chat 'I updated the budget' or 'I set the goal', the assistant now reads what was actually saved and replies to that specific change instead of a generic acknowledgement. Power-up actions taken from the chat sidebar or campaign badges are now correctly described as added or removed (instead of always saying 'I removed the X'). Buyer persona selection can be saved as empty (Continue is no longer stuck disabled when someone deselects everyone). The Epic chat prompt got a quieter, cleaner rule set with a positive example, and the channel-recommendation picker header is now a single line of plain text.
Why it matters: The assistant felt deaf — users would explicitly mention what they had just changed and the chat would respond with a generic 'got it, what's next?', or worse, claim it had removed something it had just added. Users who deselected all personas were also stuck with no way to continue.
Onboarding asks better questions, and invitees inherit the right store
For Newly signed-up merchants and any agency teammate joining an existing store via invite — both groups stop hitting friction in the first 60 seconds of their session.
Onboarding now asks new users about their revenue range and team size, giving the strategy and recommendation engines more signal up-front to tailor what they see. Separately, accepting an invite to a still-anonymous store now claims it: the new member is added, the anonymous flag is flipped, and the original placeholder accounts are cleaned up — so the store is ready to use instead of vanishing.
Why it matters: Onboarding was missing two pieces of context — revenue and team size — that downstream features quietly need to make good defaults. And invitees joining an anonymous store would watch it disappear, since the system treated their arrival as just another event instead of a takeover.
Command Center: a Comments tab and a calendar that doesn't lose tasks
For Agency operators using the Command Center to run several stores at once, and CSMs who triage notifications and tasks across customer accounts.
The Command Center now has a Comments tab that pulls every epic and task comment across stores into a single triage view, with unread indicators, inline replies (which mark threads as read), pre-filled @-mentions when replying to someone else, and grouping by store + epic with the freshest threads on top. A separate fix made singleton epics inherit their task's start/end timestamps, which keeps tasks from silently disappearing from the Command Center calendar when the epic's creation date fell outside the eight-week query window.
Why it matters: Agency users running multiple boards had no way to see comments without opening every project one at a time, and were losing visibility on tasks the calendar quietly hid because of an internal date mismatch they had no way to diagnose.
Content Series review step got a redesign
For Anyone reviewing a Content Series before it goes live, particularly content managers and agency users who push series through this step regularly.
The Content Series review step has been redesigned: it now uses a timeline view instead of a next-month calendar, adds context fields the review needs, and replaces 'campaign' wording with the right vocabulary so the step reads like part of the Content Series flow rather than a leftover from elsewhere.
Why it matters: Reviewing a Content Series before publishing felt like landing on the wrong page — the calendar implied scheduling decisions that didn't belong in review, and the language hadn't kept up with the rest of the product.
Refine email images right from the main chat
For Anyone iterating on email automation visuals via chat — especially users who go through several quick image revisions per email.
For email automations, image refinement (text edit, image edit, and combined text+image edit modes) is now available directly from the main chat — no separate target-edit detour. Bulk image edits are supported, and users can describe a specific image to edit it without manually selecting it first.
Why it matters: Editing images in an email used to mean popping out into a separate target-edit flow, which broke the chat's momentum and felt heavyweight for what's often a 'just change the headline image' tweak.
Visual Guidelines: upload a whole batch of brand images at once
For Anyone seeding their brand's Visual Guidelines from scratch, especially agencies onboarding new clients with a stack of reference assets.
Visual Guidelines now accepts multiple images uploaded in a single action, instead of forcing one-at-a-time uploads. The batch is processed together so a brand library can be filled in one go.
Why it matters: Setting up Visual Guidelines was a slog when a brand had a dozen reference images — uploading one at a time turned a five-minute task into a chore most people put off.
