Boost a Post: schedule it, watch it go live, see what it spent
For Marketers who run paid promotion on top of their organic posts, and the reviewers/assignees who approve the spend before it goes out
Boost a Post is now a full loop. Users can schedule a boost to fire later, pick a goal that matches the platform (Instagram now offers 'Get more engagement' and 'More profile visits' separately; Facebook has 'Get more Page visits and followers'), and once the boost goes live the post shows a pulsing live badge and a clean KPI grid. Video boosts now wait for Meta to finish processing so they go live as ACTIVE instead of starting broken. Reviewers and assignees can see the per-platform spend in the in-app and email notification before they approve, and the Slack publishing feed header now ends with '| Boosted on [platforms]' so the rest of the team sees it without clicking.
Why it matters: Boosting a post used to be a one-shot button: fire and forget, with no scheduling, fuzzy goal options, and notifications that didn't say how much money was about to be spent. Reviewers had to dig to find the spend before approving and posts sometimes silently failed for video.
Home feed now shows per-channel performance 24–48h after publish
For Multi-channel marketers who publish across Mailchimp, LinkedIn, Facebook, and Instagram in the same week, plus CSMs and AEs running demos
The home feed now drops a Published Performance card under each post once the numbers are in. Mailchimp shows Opens / Clicks / CTR. LinkedIn organic shows Impressions / Reactions / Clicks. Facebook gets Reach / Reactions / Clicks, Instagram gets Reach / Likes / Comments. Posts cross-published to Facebook AND Instagram now get two separate cards (one per channel) instead of being squashed into a single Facebook card. The home layout itself was rebuilt to match the Figma spec — tighter feed tabs, outlined chip CTAs, and a single rounded feed container with internal dividers — and a Demo Data toggle now works on the home page so CSMs and sales can show the lifecycle without a real connected store.
Why it matters: Users had no way to tell from the home feed whether what they shipped worked. They'd publish a Mailchimp campaign or a LinkedIn post and then have to bounce out to each platform's native analytics to see if it landed. And on demo calls, the home feed used to be empty unless there was a real connected store.
Business Goals get their own tab in Marketing Strategy
For Merchants setting up Marketing Strategy for the first time, and any user revisiting their goals after a quarter of activity
Business Goals now has a dedicated tab in Marketing Strategy and sits above Audience & Positioning, since it's the section people anchor on first. Picking a preset goal opens an inline editor right in the dialog (target, current, period, target date — nothing saves until you hit Save), so a misclick is easy to walk back. An empty tab now generates an AI-suggested Ambition plus a handful of starter goals based on the connected store, each one addable with a single click. The preset library is grouped by theme with sticky headers, and an Ambition card at the top captures the bigger-picture vision that ties the individual goals together.
Why it matters: Setting up business goals used to mean bouncing between an empty preset list and a separate custom-goal flow, with no concrete target values to anchor on. Empty stores hit a wall: nothing in the library felt theirs, and there was no AI suggestion to nudge them forward. Suggested goals occasionally came back with 'Target —' instead of a real number, so they couldn't be added in one click.
SEO/GEO page is easier to scan, and keyword picks got smarter
For SEO-minded merchants and CSMs setting up the Business DNA for stores in narrower verticals where Semrush data is thin
The SEO/GEO page got a layout refresh that groups keyword intents and metrics together so you can scan a store's plan without scrolling back and forth. Under the hood, keyword selection now blends AI-generated candidates with Semrush data, enriches them with Semrush metrics, then picks up to five keywords per intent — falling back to fewer when nothing meets the quality bar rather than padding with weak suggestions.
Why it matters: The old SEO/GEO page was a wall of data that was hard to read at a glance, and the keyword picks came purely from Semrush — so an empty Semrush response meant the user got nothing, or worse, weak filler. Stores in niche verticals saw the most pain.
Chat can edit images you've already touched without losing your work
For Users iterating on AI-generated visuals inside chat — especially anyone doing manual touch-ups before asking the AI to change something else
The image chat now handles 'edit something I already manually changed' cleanly. When you confirm 'overwrite' on a hand-edited image, the new image is baked into the scene under a fresh image set, so reopening the editor stays consistent with your choice instead of silently reverting. The confirmation dialog itself got clearer copy, the automation chat now correctly distinguishes a text refine from an image refine in its bubbles, and the homepage chat now captures user feedback so we know which suggestions land.
Why it matters: Users who had manually edited a generated image could ask the chat to overwrite it, click confirm, and watch the next render quietly bring the old image back. It looked like the AI had ignored them. The chat itself also confused text and image refines, which made it hard to tell what the AI was actually about to do.
![Slack publishing feed header now ends with '| Boosted on [platforms]'](https://cdn.sanity.io/images/gs5lrm4u/production_db/910c58bb4d01d36fd9ea58cca4259c1513ebdcc2-3840x1816.png?w=1600&fit=max)
