A new Insights tab on your home feed
For merchants juggling content across Instagram, Facebook, LinkedIn, and beyond
Glowtify now drops 1–2 plain-English insight cards into your home feed each day. They surface things like which channel is over-producing for the engagement it earns, or which one is quietly driving the most clicks per post — and each card deep-links straight into the analytics view so you can act on it.
Why it matters: Cross-channel performance was buried in dashboards you had to remember to open. Now the headline lands in your home feed, in language you can act on the same day.
Your paid ads' results come to you
For stores running paid social and paid search alongside their organic content
Google Ads and Meta Ads now write performance cards to your home feed 24 hours to 7 days after each ad publishes. Meta cards show Spend, CTR, and ROAS; Google cards show Spend, Clicks, and Conversions — both rendered in the ad account's native currency (USD, CAD, EUR, and the rest). Performance card titles inline the post name so the story reads as a single sentence, and every home-feed link opens in a new tab.
Why it matters: Checking whether a paid ad actually performed meant opening Meta or Google Ads in a separate tab and squinting at someone else's UI. Now Glowtify quietly drops the numbers in your feed once the data is real.
Boost a Post and Ads Management open to every store
For every Glowtify store that wants to run paid alongside organic
Both Boost a Post and Ads Management have come off their internal allowlists. Every Glowtify store can now run a paid promotion end-to-end and use the Ads Management view in the side nav — no waiting list, no flag flip.
Why it matters: These were the two paid features still gated behind an allowlist. Stores who wanted to run boosted posts or manage ads from Glowtify had to ask for access. That's gone.
Home is the new front door
For every Glowtify user, on every login
Glowtify's home page is now the default landing for every store — the old /dashboard URL redirects, the sidebar nav and logo point at /home, and creators land on the same place every time. The home page brings your chat, your scheduled and published content, and the new Insights tab together into one feed.
Why it matters: The old dashboard was a static list. The new home page is a workspace — chat with Glowtify, see what's scheduled and what just published, read fresh insights, all without changing pages.
Chat that searches the web for you
For marketers who want to brief Glowtify the way they'd brief a teammate
Campaign, Task, and Automation chats picked up real web-search tools and a smarter workflow that pulls back substance instead of summaries of summaries. You can also paste any URL straight into Campaign or Task chat and Glowtify will pull the page in as a content reference. Automation chat now sets the same power-ups Epic chat does — business goal, buyer persona, product, discount, marketable event, creative concept, content reference, and repurposing context — all from a single conversation. The homepage chat got a more conversational tone and a smoother hand-off to the next step.
Why it matters: Before, chat could only work with what you told it. Now it can go fetch — pull a competitor's landing page, look up the latest on an industry trend, or remix an article you saw this morning — without you leaving the conversation.
SEO and GEO get a guided side panel
For stores building out their first real SEO and AI-search footprint
Business DNA's SEO/GEO section now ships with a contextual education panel. As you focus on Industry Seed, Informational, Commercial, or Transactional keywords, an "About this intent" block explains what those keywords do and why they matter — and a stage-aware "What to do next" CTA walks the store from its first keyword through full coverage across all four intents.
Why it matters: Most stores don't think in keyword intent. The old SEO/GEO screen was a great surface for power users and a brick wall for everyone else. The new side panel turns it into a guided lane.
