Free workshop · Get ready for your next show

How industrial companies use AI to convert trade show leads online

See the AI playbook manufacturers are using to generate, qualify, and convert leads before, during, and after the show floor. No new hires required.
Hosted by
  • Will Topaczewski
    Will Topaczewski
    Growth Director
  • Colleen McNamara
    Colleen McNamara
    Content Director
  • JP Arcand
    JP Arcand
    CRO
Thursday
27
August
12:00 PM CT
Save your seat — it's free
Date & time
Thu, Aug 27 · 12:00 PM CT
Format
Virtual · 30 minutes
Who
Sales & lead gen teams
Cost
Free

Why show leads go cold

Trade shows produce the most expensive leads you buy all year, and most of that spend quietly evaporates in the weeks after the floor closes.

$811
Average cost of a single trade show lead — too expensive to let go cold.
57%
Of exhibitors get fewer than 20 leads per show, usually from weak follow-up.
62
Customer touches it typically takes to turn a lead into a closed deal.
The playbook

Before, during, and after the show floor

Save your seat — it's free
01

Target the right accounts

Use AI to research your ideal customer profile, prioritize the attendees worth your time, and warm up outreach before the doors open.

02

Capture qualified leads, not business cards

Turn quick conversations into structured lead data in real time, synced to your CRM — no manual entry after a long show day.

03

Nurture with an omnichannel follow-up

Let AI run the personalized email, retargeting, and social touches it takes to keep a lead warm — because most deals take dozens.