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8 Great Customer Experience Examples For Websites

This article provides 8 great customer experience examples for websites.

Published on Jun 20, 2022

Unlike traditional marketing channels, the customer experience is all about how your brand interacts with customers on your website. Every little detail counts when it comes to CX, and even the most minor changes can significantly impact customer satisfaction.

As your website is often the first interaction a potential customer has with your brand, it’s essential to ensure that their experience is good. Customer-centric businesses are 60% more profitable than non-customer-centric firms.

So how can you make sure that your website provides an excellent customer experience? We’ve put together a list of 8 great customer experience examples for websites to help you get started with a booming online business.

Why Is Customer Experience Important?

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Inspiration is key when it comes to a good customer experience. After all, if you don’t have a reason to care about your customers, why would they care about you?

Creating a customer-centric business should be one of your top priorities. Here’s why:

Repeat Customers

Whatever business you’re in, the goal is to keep your customers coming back for more. It costs five times as much to acquire a new customer as to keep an existing one, so it pays to invest in customer retention.

And the best way to keep your customers returning is to give them a great experience. Customers who have been shopping with you for a long time are 33% more likely to spend more per order than other customers.

Increased Your Business Referrals

How can you neglect mouthwatering marketing like that?

A good customer experience is one of the most powerful marketing tools you have at your disposal. Customers who are happy with your product or service are more likely to tell their friends and family about you.

92% of customers trust recommendations from people they know, so word-of-mouth marketing is still one of the most effective ways to grow your business.

A Positive Customer Experience Can Make Up for a Bad Product or Service

Even though your product is outstanding, there’s always a chance that something could go wrong. Maybe a customer receives the wrong product, or it arrives damaged.

These things happen, but it’s how you handle them that counts.

A company with an excellent customer service strategy can overcome a lot of obstacles.

On the other hand, if you don’t resolve customer complaints promptly and satisfactorily, you’ll soon find yourself out of business.

Increased Sales and Profits

“Show me numbers, and I’ll believe anything.”

Are you someone who needs to see the numbers before you believe something? Well, here they are.

According to a Forbes study, 83 percent of firms that think it’s critical to satisfy clients are seeing increasing income.

What Makes a Good Customer Experience?

There’s no one answer to this question because what makes a good customer experience will vary depending on the business, the products or services they offer, and the customer’s individual needs and preferences.

However, there are some general principles that all businesses should remember when trying to create a positive customer experience.

Some of the critical elements of successful customer experience management include:


Your customers should be able to find what they’re looking for quickly and easily. They’ll likely become frustrated and go to a competitor’s site if they can’t.

Make sure your navigation is clear and easy to understand and that your website is designed to make it easy for customers to find what they need.

You might also want to consider offering features like online chat or a customer support number so that customers can get help if they need it.


Your website should be designed to allow customers to complete their purchases quickly and easily. The last thing you want is for customers to abandon their shopping carts because the checkout process is too long or complicated.

Make sure your checkout process is as streamlined as possible and that you offer different payment options so customers can choose the one that’s best for them.


Be it in communication or website UI/UX design, customers should feel they are being treated in a friendly and helpful way.

Your website should be designed to be pleasing to the eye and easy to navigate. Your copy should be written in a friendly and approachable tone. And your customer service team should be helpful and responsive.


In today’s competitive market, it’s more important than ever to personalize the customer experience.

Customers should feel like you know them and that you understand their needs. One way to do this is to use data that you’ve collected about your customers to personalize the experience they have on your website.

For example, you might show them products similar to ones they’ve purchased in the past, or you might recommend items that are popular with other customers with similar interests.

You can also personalize your communications with customers by addressing them by name and using other customer data points to make your messages more relevant to them.

Knowledgeable Staff

Sometimes customer contact with a company will be made in detail, such as in a phone call. Other times, it will be more superficial, such as passing at a brick-and-mortar store. No matter how severe or casual customer interactions are, the customer should feel like the staff is knowledgeable about what they are selling.

This means that employees should be able to answer questions about the product, its features, and how it can benefit the customer. They should also be able to address any concerns the customer might have.

Quality Products or Services

This one is pretty self-explanatory— customers should be happy with the products or services they receive. If they’re not, they’re likely to take their business elsewhere.

Make sure you’re offering quality products or services by conducting regular quality control checks and capture customer feedback.


Customers should feel like their concerns are being heard and that they are being dealt with in a timely manner.

If a customer contacts you with a question or complaint, respond as quickly as possible. And if you can’t solve the problem right away, let the customer know that you’re working on it and give them an estimated time frame for when they can expect a resolution.

Value for money

You must evaluate your service or product from your customer’s perspective and not your own. Never lose sight of the fact that customers are paying for a service or product and expect to receive value for their money.

This means offering a fair price for what you’re selling and providing good quality products or services. It also means being upfront about any additional costs, such as shipping or taxes, so there are no surprises for the customer.

8 Great Customer Experience Examples

Microsoft: Customer-Centric Innovation and Engagement

Microsoft has been a customer-centric company since its inception. The company’s mission is “to empower every person and every organization on the planet to achieve more.”

Microsoft achieves this by putting customers at the center of everything they do. They work hard to understand their needs and pain points and then design solutions that address those issues.

In addition, Microsoft is always looking for new ways to engage with their customers. They have a variety of channels through which they communicate with customers, including social media, forums, and blogs. And they make it easy for customers to provide feedback so that they can continue to improve the customer experience.

Airbnb: Personalized User Experience

Airbnb is an excellent example of a company that personalizes the user experience.

When you visit the Airbnb website, you’ll have two options: “Become a host” and “Book a trip.” But depending on your location, you might see different options. This shows how easy they make it for customers to find what they’re looking for, depending on their needs within the customer journey.

Moreover, Airbnb offers a personalized experience for each user. They consider your location, search history, and booking preferences to make recommendations for you. And they make it easy to find and contact your host so that you can have a smooth experience from start to finish.

McDonald’s: In-Restaurant Customer Experience

When you go to a restaurant, you are looking for an experience. This means that the customer experience starts when you walk in and doesn’t end until you leave.


Do you hate waiting in line? Well, McDonald’s has a solution for that. The fast-food chain has introduced self-service kiosks where customers can place their orders and then pay without waiting in line. This not only saves time but also reduces the chance of human error.

In addition, McDonald’s has also introduced table service in some of their restaurants. This means that you can order and pay at the kiosk and then bring your food to your table, so you don’t have to wait in line.

Adidas: Digital Customer Experience

Adidas is another company that offers a great online and in-store customer experience.

The Adidas website is easy to navigate, and it’s easy to find what you’re looking for. And if you need help, there are several ways to contact customer service, including live chat, email, and phone.

Adidas also has a great app that allows you to track your order, find stores near you, and even get personalized recommendations.

In addition, Adidas offers several in-store experiences designed to make the customer experience more enjoyable. For example, in some stores, you can use the app to scan products and get more information about them. Or you can use the app to book a time to try on shoes, so you don’t have to wait in line.

Amazon: Product Experience Online

Regarding customer experience, Amazon is a company that always goes above and beyond.

The most robust system of customer experience is their A-to-Z Guarantee. This guarantees refunds for items not as described, late delivery, or damaged in transit.

In addition, Amazon offers a number of other features like review rating and comments, product Q&A, and hands-on great customer service teams to help you make the best purchase decisions.

And if you’re ever not satisfied with a purchase, you can always return it for free.

Google’s Hum to Search: Emotional Connection

Hmm, have you ever lost your favorite song? Well, Google has a solution for that. With their new “Hum to Search” feature, you can now search for a song by humming the tune.

This is a great example of how Google uses technology to create an emotional connection with its users. This new feature is not only helpful but also fun to use. And it shows how much they care about their users and their experience.

Coca-Cola: Personalisation

Everybody loves their name on things. And Coca-Cola knows this. That’s why they offer personalization on their bottles and cans.

This feature can put your name or a special message on a Coca-Cola bottle or can. This is a great way to make someone feel special and connect with their customer journeys.

In addition, Coca-Cola also offers personalized experiences on their website. They have a “Create Your Own Share a Coke” feature where you can create a virtual coke can with your own name or message.

Netflix: Leveraging Artificial Intelligence

Not every time we have time to watch our favorite show or movie. And Netflix knows this. That’s why they are using artificial intelligence to recommend shows and movies you might like.

Netflix uses a number of factors to recommend content, including your watching history, what you’ve rated, and even what time of day it is. This helps them give you the best possible experience by suggesting content you’re likely to enjoy.

Wrap Up

The memorable customer experiences are the ones that feel personal, human, and tailored to the individual. By providing a great experience on your website, you can create customer loyalty, and lifelong customers who are more likely to recommend your business to others.

We hope these best customer experience examples have inspired you to create a website that provides an excellent experience for your visitors.

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