Getting Started Guide 🚀
A quick rundown of how to put up your first e-commerce plan in 3 easy steps.
It’s hard to learn new platforms. It is perhaps even more difficult to integrate them into your daily life. Our goal is for you to effortlessly incorporate Glowtify into your routine. This article will walk you through the basics of creating your first e-commerce marketing plan.
Psst! 👀 The three easy steps of your e-commerce marketing plan:
- Step 1 – Create your plan 🎨
- Step 2 – Add your 1st initiative 👩🔬
- Step 3 – Share your plan 📅
A simple, step-by-step process ✅
This is a simple process to implement! Just follow the steps below to get started:
Step 1 – Create your plan 🎨
The goal of your e-commerce plan is to guide your team in a way that reflects your company values and shows productivity goals. You can create your own goals from scratch, or choose from the pre-populated goals we’ve created for you.
Have fun with it! You can be as creative as you want. 🎨
Login: Make sure you have already Signed In. Once you’ve created your account, log in to your dashboard.
The first step is to add goals to the plan. All you have to do is use the e-commerce marketing plan generator in the left menu. You can :
- Align with your business vision: Make sure to align your team by letting them know what the goal of the plan is.
- Select 3 Definition Lenses: Choose from the bank of over 12 ready-to-use lenses.
- Speed up the process using the Glowtify builder: Go from a blank page to a well-crafted plan. Glowtify ingeniously identifies the most important key results related to your 3 goals.
Do you need more information? Click here to visit the article dedicated to stepping 1.
Step 2 – Add your 1st initiative 👩🔬
Now that your e-commerce plan has three main goals and a key result for each that your team needs to align with, you can define initiatives.
Initiatives should contain all the information the recipient needs to complete their task on their own. In a plan, the recipient can be anyone, such as an editor, manager, colleague, or even the developer in charge of your online store.
Be sure to check the following settings when adding your initiative:
- Add a description to provide context to the person assigned to the task.
- Prioritize Values: Swipe your priorities up and down. This is true for all elements, objectives, key results, and initiatives.
- No due date: Instead of fixing yourself on dates, instead focus on delivering improvements in your store to customers. Move the conversation away from time and deadlines to something that matters: delivering value to your customers faster.
- Define the assignee i.e. the person responsible for the given task.
Use the Project Management Tool to attach any documents or subtasks related to this initiative. This format can help your employee better understand what they need to do to complete the initiative.
We strongly encourage you to take your time when building your first Goal. Always understand the capacity of your team. It’s probably worth looking at the goals that you give your team or that they set for themselves. You need to know how long a certain job needs to be done.
Remember that assigning deadlines for each individual task can have a disruptive effect on your team’s motivation and engagement. This constant pressure and added stress usually leads to delays, poor results and burnout.
There’s a much better approach to consider here that will allow you to achieve your goals while building your team’s confidence and leaving a little bit of subjectivity to encourage them to push themselves to achieve exceptional results.
Do you need more information? Click here to visit the article dedicated to step 2.
Step 3 – Share your plan 📅
Now that you have your e-commerce plan in place, you are ready to finalize and activate it.🥳
To do this, you must complete the 2 elements described in the “Onboarding progress” section. Onboarding Progress :
1. Create your first plan
2. Add your initiatives
Once you have completed the 2 points of this list, you can share your plan! When you share your plan, your co-workers will receive a notification with your plan Name in their invitation email.
If your team feels like it’s constantly under stress or overworked while continuing to fail to deliver the results you expect, chances are you’re placing expectations on them that they’re not. able to satisfy
Your job as a marketer is to set achievable goals, empower your teams, and build their confidence by allowing them to do their job at their own pace. You need to create an environment of trust and psychological safety.
Empowering your team means granting their independence – they need to feel your trust that they will complete their work in a timely manner while maintaining high quality.
Always refer to your plan to stay focused on what adds real value to your customer.
Congratulation! You now know how to create an e-commerce marketing plan, and prioritize goals, key results, and initiatives. 🥳
Do not worry ! Your first move doesn’t have to be perfect. Use this time to learn what works best for you and build from there. The important thing is to move forward.
If you adapt based on employee feedback and take the time, you’ll become a marketing pro in no time.