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7 Steps In Marketing Planning

Published on Nov 24, 2022

Successful marketing doesn’t happen by accident. It takes careful planning and strategy to achieve the results you’re looking for. Strategic marketing planning is essential for any business looking to grow. 

With the right design, you can ensure that your time and resources are spent wisely on activities that will lead towards goals—and give impressive results! 

You will learn seven steps in effective marketing planning. By following these tips, you can create a roadmap that leads your business to success!

What Is Strategic Marketing Planning?

An effective strategic marketing plan identifies the best ways to reach your goals based on an analysis of your business, market, and customers. 

steps in marketing planning

Planning, assessing, and researching takes time. A marketing plan is crafted in a way that all involved stakeholders can easily refer to and follow.  

Once or twice a year, strategic marketing planning takes place. We recommend always ending your year with a planning session to prepare for the upcoming year.

A Step-By-Step Guide To Strategic Marketing Planning

To ensure your business succeeds in 2023, here are the steps in the marketing strategy you need to take to start.

Review Where You’ve Been

Before setting new marketing goals, reviewing your previous plans and assessing your progress is essential. Did you meet the goals you set for yourself? If not, why not? 

Did you have the necessary resources, or were there any roadblocks along the way? It is also essential to reflect on your tactics and determine which were successful and which could use improvement. 

This reflection allows for a deeper understanding of what has worked in the past and can inform future decisions, ultimately leading to better results. Reassess and readjust as needed to work toward success in our marketing endeavors continuously.

Set New Goals

As your business grows, it is important to reassess and set new goals regularly. It allows you to adapt to changes in the market and stay focused on what truly matters for your organization. 

When developing new plans, involve key stakeholders and department leaders to ensure everyone is aligned. Examples of potential goals could include:

  • Launching new products.
  • Expanding to recent locations.
  • Increasing sales or brand visibility.
  • Improving the customer experience.

Working towards specific goals as a team can pave the way for continued success in the future.

Conduct An Audit

Research is a crucial part of the strategic marketing planning process. It’s essential to assess your materials, such as brochures, business cards, signage, and your presence on relevant marketing channels. 

It’s also crucial to evaluate your system for collecting customer data and analyze who is available to assist with your marketing efforts. By conducting a thorough audit, you can quickly identify gaps or shortcomings in your current strategy. 

You can rectify them by making necessary adjustments. It allows you to maximize the effectiveness of your marketing tactics and improve overall performance. So don’t delay – schedule a marketing audit today.

Conduct Market Research

Market research is an essential step in the strategic marketing planning process. It allows you to gain insight into the actions and strategies of your competitors. It can also alert you to potential industry trends that may impact your business.

Additionally, market research can provide valuable information on average benchmark costs for various marketing tactics, allowing you to budget more accurately and effectively. 

Take the time to thoroughly examine your industry and market before crafting a marketing plan – it could make all the difference in the success of your campaign.

Assign KPIs To Goals

It is vital to make sure that all of your goals have clearly defined key performance indicators (KPIs). These KPIs will allow you to accurately measure the success of each destination and track your progress. 

Without KPIs, it can be challenging to determine whether or not a goal has been achieved. When assigning KPIs, think about what metrics will best indicate the success of each plan. 

In the case of improving customer satisfaction, a relevant KPI could be the average customer satisfaction rating on surveys or reviews. It may also be helpful to set target values for each KPI to have a benchmark for successful performance. 

Regularly monitoring your KPIs can adjust and improve your strategy as needed and work towards achieving your goals effectively.

Set A Budget

When setting a budget for your marketing strategy, you must consider your goals and the current market landscape. Researching how much others in your industry are spending can give you an idea of the investment needed to stay competitive.

Your budget should also align with the growth objectives outlined in your marketing plan. Increasing your budget will allow you to maintain and expand your reach. 

Setting clear goals will help guide the budgeting process and ensure that the necessary funds are allocated toward achieving those targets. 

Remember, a successful marketing campaign requires sufficient investment – skimping on the budget may spell trouble reaching your desired outcomes. 

So take the time to create a realistic and well-researched budget for your marketing efforts. It’ll pay off in the long run.

Create A Marketing Schedule And Choose Marketing Strategies

When it comes to marketing, having a plan is crucial for success. That means carefully selecting the strategies that will most significantly impact reaching your goals and setting a schedule for implementing those strategies. 

It includes campaigns that have been successful in the past and trying out new methods to see what works best. Using a calendar to outline launch dates and the weeks leading up to each campaign helps ensure everything stays on track. 

It’s essential also to include details on necessary resources and deadlines so you can adequately prepare for each campaign launch. By choosing your marketing strategies and setting a schedule, you’ll be well on your way to achieving your goals


These steps will help you create a comprehensive and effective marketing plan for your business. As a result, you will gain an understanding of brand management strategy. Remember to tailor each step to fit your specific industry and goals. With a well-crafted marketing strategy in place, you’ll be on your way to driving success for your business. We hope this was helpful. If you need help creating a marketing plan, our team of experts at The Marketing Plan Company is here to help. Contact us today to get started.

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