Campaign context

Generic content comes from generic inputs.
Glowtify starts from your catalogue.

Skip the prompt box. Glowtify reads your business from your catalogue, your website and your calendar, and every piece in the campaign uses it.
  • Your real product lines and specs
  • Trade shows and dealer events on the calendar
  • Only the details each piece needs
See the whole Create stage
  • demathieu bard
  • mrw
  • ferrell ross
  • bessette
  • b45
  • radimed

Businesses across North America have published 25,000+ pieces on Glowtify

Campaign context

Every campaign is built from three sources.

Build every campaign from the systems you've connected, what Glowtify already knows about your business, and the details you add for this one.
From your connections

Live data from your systems

Pulled from the tools you already run, with nothing retyped.

Product linesFrom your catalogue, with models and specsCategories and rangesA whole range at onceBuyer personasProcurement, engineering, ownershipMarketing eventsTrade shows, dealer events, your seasonsObjective and budgetWhat it is for, what it spends
From your knowledge base

What Glowtify already knows about you

Built from your website and used in every piece.

Business profileWhat you make, for whom, in your wordsBrand kitLogo, palette, fonts, and their rulesVisual guidelinesDerived from your own photographyTone and claimsThe register, and the claims you cannot makeKeyword setYour terms, with SEMrush volume and difficulty
What you point it at

What makes this campaign different

Attach the details only you know today.

Reference URLIt reads the page and takes the angleCreative conceptThe idea in your own wordsAdditional detailsThe tolerance, the certification, the exceptionRepurpose an existing pieceBuild off a past article or postCompetitive openingWhat sales heard this week
Each piece gets only what it needsThe ad gets the offer. The article gets the specs.
Every piece shows its sourcesThe product lines, the buyer and the brand rules it used.
It learns as you edit

Mention a rule once. Glowtify offers to keep it.

Say it in passing while you edit a draft, and Glowtify suggests adding it to your profile. You decide.

It catches what it should remember

Glowtify checks each message against your profile, so details said in passing aren't lost.

One click to keep it

The suggestion arrives with the right field already picked. Accept it and every future campaign follows it.

Nothing changes without your yes

Your positioning, guardrails and topics change only when someone on your team accepts.

Campaign agent

Careful with lead times on the 18x36. We only guarantee five days on the mill-duty frame, not the standard one.

Noted for this campaign. That reads like a rule rather than a one-off, so it probably belongs in your context.

You have mentioned a lead-time distinction that is not in your business profile. Add it so every future campaign respects it.

Suggested for guardrails

Only guarantee the five-day lead time on mill-duty frames. Standard frames quote separately.

Add to your context

It works the same way for campaign details and for your Business DNA.

How it works

Connect once. Every campaign uses it.

01

Connect your systems.

Your website, catalogue, social accounts and email tool. Product lines and events become available to every campaign.

02

Attach what matters.

Pick the objective, product lines, audience and event. Add a reference page or a past piece to build from.

03

It keeps learning.

Editing a draft shows what your profile is missing. Glowtify offers to add it, so the next campaign starts further ahead.

Good to know

Glowtify writes from what it can read.

It won't invent a spec

When your catalogue has no tolerance, certification or dimension, Glowtify leaves the gap and tells you what it needs.

It only reads what's connected

Context comes from the systems you've linked and the pages it can read. Anything that lives only in someone's head has to be said once, and Glowtify then offers to remember it.

Frequently asked in demos

We sell through quotes, with no online store. Does this still apply?

Yes. Campaign context covers what you make, who specifies it and how you win work. A checkout has nothing to do with it.

Where do the buyer profiles come from?

From your own customer and traffic data. You choose which ones each campaign targets, because procurement and engineering read very differently.

We trade under a different name than the one buyers search. Can it handle that?

Yes. Your business profile records both, so content uses the name your buyers look for.

Related

Related capabilities

Stop describing your business to a prompt box.

Book a 30-minute call. We'll show you a campaign built from your own catalogue.