Business DNA

The strategy work, written down once

Most firms carry their positioning in the owner's head. Glowtify holds it as a profile every agent reads before writing, so the content argues your case instead of a generic one.
  • Positioning, competitors, audience, content mix
  • Read by every agent before it writes
  • Guardrails on the claims you cannot make
See the whole Strategize stage

Businesses across North America use Glowtify to get seen.

  • MRW Réparation Navale
  • Bessette
  • Ferrell-Ross
  • Demathieu
What it holds

Four things, kept current

Built by reading your own site, then corrected by you. This is the upstream input that decides whether everything downstream sounds like you.
Strategy and positioning
What sets you apartMill-duty frames and five-day lead times on plate under 12 mmMissionKeep processors running. Downtime is the cost that matters, not the invoice.Core beliefsPrecision engineered, built to last, backed by people who answer the phoneGuardrailsNever claim a lead time on standard frames. No competitor comparisons in print.
Competitors
TrackedFour named competitors with their domains, plus two your sales team addedWhy it mattersContent can answer what they are weak at without naming themKept liveWhen sales hears an opening on a call, it becomes campaign context
Audience and personas
Who specifiesDesign engineers who care about tolerance, edge quality and drawingsWho signsOwners and GMs who care about downtime, lead time and who answers the phoneEach persona holdsMotivations, frustrations, the brands they trust, and a verbatim quoteChosen per campaignThe same brief written for procurement reads differently than for engineering
Content mix
Content pillarsCapability explainers, spec education, plant and people, customer workMarketing eventsTrade shows, dealer events and the seasons your buyers plan aroundKeyword setsIndustry, research, comparison and buying intent, held separately

Every generated deliverable draws on the slice of this that it needs, and shows you which slice it used.

How it works

Built, corrected, kept current

01

It reads your site

Glowtify crawls what you already publish and drafts the profile, so you start by correcting something rather than facing a blank form.

02

You fix what it got wrong

Every field is editable, and the ones that matter most for industrial buyers are the guardrails and the claims you cannot make.

03

It stays current as you work

When you say something in the editor that belongs in the profile, the agent identifies the field and offers it back for one click.

Where the edges are

What it will not do

It will not write your positioning for you

It can draft from your site and it can spot what is missing. Deciding what you are actually better at is the part only you can do.

It will not change itself behind your back

Suggestions arrive as suggestions. Positioning, guardrails and pillars change when a person accepts them, never automatically.

Straight answers

How long does it take to set up?

The first draft comes from your site in minutes. Correcting it is an hour well spent, because every campaign after that inherits it.

What are guardrails for?

The claims you are not allowed to make. Certifications you do not hold, lead times you cannot guarantee, comparisons your lawyer would rather you skipped.

Does it work if our site is out of date?

It will draft from what is there and tell you which fields it could not fill. A thin site produces a thin first draft, not a wrong one.

Related

Campaign contextAI visibilityStrategize

Get the strategy out of your head and into the work.

One profile, read by every agent, corrected by you as you go.