The challenge
While enrolment has nearly doubled after the pandemic, the team at this school has to constantly invest in showcasing its offerings given the competitive marketplace and the discerning parents shopping for the best option for their children. The school’s communication team is only two people, and they were doing everything manually, while relying on an agency to publish ads.
The solution
Bring admissions campaigns in-house
Glowtify took over the school's Meta campaigns from the agency and set up one campaign for each admissions period and school level. The open-house campaign sent families to a booking page with a fixed number of visit slots.
Keep the school visible all year
The school shares its event calendar up to a year ahead, and Glowtify plans a post for every fixed date on it. Each post starts from the school's educational project and its values, in French first, and one person at the school signs off on each one. The school published 72 pieces across Facebook, Instagram and LinkedIn in its first three and a half months.
Turn school life into posts
Staff send photos from matches and launches through the Glowtify mobile app, with a line of context, and they go straight into the school's shared library. Glowtify also pulls items from the four weekly newsletters, so news that used to stay in the newsletter now reaches social media too.
The results
The open house sold out before the deadline: all 33 visit slots filled in under two weeks, with 64 families registered. The secondary-admission campaign brought in 71 inquiries in two weeks, and 50 of them came in the first week.
The ads reached more than 32,600 people, about three times as many as the agency's 2025 campaign, and each click cost 42% less, at $1.77 instead of $3.03.
The communications team ran this season with the same two people as before, and campaign changes no longer wait on an agency.
- People reached
- Cost per click
Both lines start at 100 for the agency's 2025 campaign, so the distance from that starting point is the change in 2026.
Show the data
| 2025 · Agency | 2026 · Glowtify | |
|---|---|---|
| People reached | about 10,000 | 32,600+ (3x) |
| Cost per click | $3.03 | $1.77 (−42%) |
Everything you create on Glowtify is aligned visually, and we've seen a growth in our followers and results overall. Our open house was busier than last year and was very successful.