🎉 Exciting News! We now offer a Free plan ✨
Sign up Free

10 Best Ecommerce SEO Tools to Boost Your Online Store’s Growth

Published on Jul 18, 2023

In today’s fast-paced online shopping world, standing out from the crowd is more important than ever. With so many options available at the click of a button, your online store’s visibility is crucial. It’s not just about the number of products you have; it’s about how well you present these products to potential customers. Here’s where Search Engine Optimization (SEO) steps in. SEO is like a spotlight that shines on your online store, guiding customers your way amid the many choices they have.

But, SEO can be tricky. It keeps changing and plays a major role in your online store’s success. If this sounds challenging, don’t worry! This article is here to help. We’ve put together a list of the top 10 SEO tools that can really make a difference for your eCommerce store. Each of these tools has unique features that offer valuable insights and control over your SEO strategy. They can help your store go from just being part of the crowd to leading the pack. So, get ready to dive into the world of SEO and drive your online store’s growth to new heights.

Why SEO is a Game-Changer for Ecommerce Businesses

In the bustling realm of eCommerce, visibility is key, and that’s where Search Engine Optimization, or SEO, makes a pivotal difference. SEO isn’t merely an optional strategy; it’s a game-changing tool that determines how prominently your online store features on the digital map. By improving your website’s ranking on search engines like Google, Bing, and Yahoo, SEO enhances your store’s visibility, directing a greater flow of organic traffic to your site. To highlight the significance, studies indicate that the first result on Google’s search results captures about 31.7% of clicks, while sites on the second page garner less than 1%.

Yet, the magic of SEO extends beyond attracting traffic; it’s about attracting the right traffic. Using keyword optimization, SEO enables your site to attract potential customers actively looking for the products or services you offer. It aligns your online presence with customer needs, leading to higher conversion rates. A clear testament to its effectiveness, SEO leads boast a 14.6% close rate, significantly outpacing traditional outbound leads. In essence, SEO doesn’t just help your eCommerce business survive the digital jungle; it enables it to thrive, making it an undisputed game-changer.

List of Best Ecommerce SEO Tools to Grow Your Online Store

Understanding the importance of SEO is one thing, but effectively implementing it requires the right tools. Let’s dive into our top 10 SEO tools that are specifically designed to amplify your eCommerce store’s visibility, enhance customer engagement, and drive growth. Each tool brings something unique to the table, helping you create a comprehensive and effective SEO strategy.

1. SEMRush: Your Comprehensive SEO Solution

A front-runner in the realm of SEO tools, SEMRush has solidified its reputation as an all-encompassing platform catering to a broad spectrum of SEO needs. It’s a powerful tool that’s found favor among numerous eCommerce businesses for its comprehensive suite of SEO resources, making it a go-to solution for driving online visibility and growth.

One of the standout features of SEMRush is its extensive keyword research capability. It provides rich insights into high-performing keywords in your niche, and, more importantly, how your competitors are leveraging these keywords. With these insights, you can create SEO-optimized content and marketing strategies that drive organic traffic to your store. Another key feature is its SEO audit functionality, which scrutinizes your website and pinpoints any underlying issues that might affect your SEO performance. This information helps you address potential weak spots in your site’s SEO, bolstering its search engine performance.

SEMRush also excels in tracking and analyzing backlinks, which is crucial for establishing domain authority and improving search engine rankings. The tool allows you to monitor the quality of your backlinks, identify potentially harmful ones, and strategize ways to earn valuable new ones. In addition, SEMRush offers detailed tracking of your website’s search engine rankings over time. This gives you an accurate measure of your SEO progress and helps identify areas for improvement. With its comprehensive features and capabilities, SEMRush emerges as a truly holistic SEO solution for eCommerce businesses looking to grow their online presence.

2. Ahrefs: Mastering Backlink Analysis and More

Ahrefs is another leading player in the SEO tools space, particularly renowned for its robust backlink analysis capabilities. Backlinks, or inbound links from other websites to your own, are a significant factor in search engine ranking algorithms. A strong backlink profile can substantially boost your eCommerce store’s SEO performance, and Ahrefs is designed to help you master this aspect.

The tool’s backlink analysis feature provides detailed insights into your site’s backlink profile, allowing you to understand where your links are coming from, the quality of these links, and how they impact your search engine rankings. Ahrefs also provides a comprehensive look at your competitors’ backlink profiles, allowing you to identify their linking strategies and uncover new opportunities for your own store.

Beyond backlinks, Ahrefs also provides extensive keyword research features, enabling you to uncover high-performing keywords within your niche and understand their search volume, keyword difficulty, and potential traffic. It also offers a website audit feature, which scans your eCommerce site and provides actionable insights to improve your SEO. From refining your backlink strategy to optimizing your content with the right keywords, Ahrefs serves as a multi-faceted tool for mastering various aspects of SEO and driving growth for your online store.

3. Moz Pro: An SEO Suite for Serious Marketers

When it comes to SEO tools designed with serious marketers in mind, Moz Pro is a prominent name that often surfaces. Offering a suite of features that tackle multiple facets of SEO, Moz Pro aids in crafting a holistic and effective SEO strategy for eCommerce businesses.

Moz Pro’s strengths lie in its robust keyword research and tracking capabilities. Its Keyword Explorer tool offers in-depth data on keyword search volume, difficulty, and competitive landscape. This enables you to select the most effective keywords to target in your eCommerce store’s content and product descriptions. Furthermore, its Rank Tracker tool monitors your website’s ranking for these keywords over time, providing a clear picture of your SEO performance and areas needing improvement.

One standout feature of Moz Pro is the Link Explorer, which provides a detailed analysis of your site’s backlink profile. This tool not only helps you identify the number and quality of your backlinks but also uncovers potentially harmful links that could negatively impact your SEO. Alongside this, Moz Pro offers an on-page optimization feature that provides actionable recommendations for improving your site’s SEO based on data and insights. All in all, Moz Pro is an integrated SEO platform offering a suite of tools that can significantly contribute to the growth and visibility of your eCommerce store.

4. Yoast SEO: Optimize Your WordPress Site

Yoast SEO is an exceptional tool specifically tailored for businesses running their eCommerce stores on WordPress. Recognized as one of the most popular WordPress plugins, Yoast SEO assists in optimizing every aspect of your site’s SEO, making it an essential tool for WordPress-based online stores.

The tool provides a user-friendly interface that simplifies the complexities of SEO. It guides you through optimizing your meta tags, generating XML sitemaps, and setting up breadcrumb navigation – all essential for enhancing your site’s SEO. One of the standout features of Yoast SEO is its readability analysis. This feature ensures that both your audience and search engines can easily understand your content, which contributes to higher search rankings.

Furthermore, Yoast SEO excels in its keyword optimization capabilities. It helps you identify the right keywords for your content, offers insights into how well you’ve optimized your content for those keywords, and provides suggestions for improvement. It even includes a feature that checks whether you’re using your target keyword too often, thus avoiding keyword stuffing which could lead to search engine penalties. From blog posts to product descriptions, Yoast SEO can help optimize every piece of content on your WordPress eCommerce site, playing a pivotal role in boosting your store’s visibility and growth.

5. Google Keyword Planner: Direct Insights from Google

When it comes to keyword research, Google Keyword Planner stands as a formidable tool, providing direct insights from the search engine giant itself. As part of Google Ads, this tool offers invaluable data on keyword search volume, competition, and suggested bid amounts, making it an essential resource for eCommerce businesses looking to optimize their online store’s SEO strategy.

Google Keyword Planner helps you identify high-performing keywords that are relevant to your eCommerce niche. By analyzing search volume trends, you can gain insights into popular search terms, enabling you to align your content and product descriptions with what customers are actively searching for. Moreover, the tool provides information on keyword competition, allowing you to identify keywords with lower competition where you have a better chance of ranking higher in search results.

Furthermore, Google Keyword Planner aids in fine-tuning your paid advertising campaigns by suggesting bid amounts for keywords. This can help you optimize your advertising budget and achieve better ROI. By leveraging the data and insights provided by Google Keyword Planner, eCommerce businesses can refine their SEO strategies, drive targeted traffic to their online stores, and increase the likelihood of conversions.

6. Screaming Frog: Crawling Your Way to SEO Success

Screaming Frog SEO Spider Tool is a powerful website crawler that plays a vital role in optimizing your eCommerce store for search engines. It functions by crawling through your website’s URLs, analyzing key on-page elements, and providing valuable insights to improve your SEO performance.

One of the notable features of Screaming Frog is its ability to detect common SEO issues that may be hampering your website’s visibility. It identifies broken links, duplicate content, and inefficient redirections, allowing you to rectify these issues promptly. By addressing these technical SEO issues, you can ensure a smooth user experience and enhance your website’s search engine rankings.

In addition to technical analysis, Screaming Frog offers crucial data on key on-page elements such as title tags, meta descriptions, headings, and image attributes. By reviewing this data, you can optimize your content with relevant keywords, compelling titles, and enticing meta descriptions. This helps search engines understand the relevance and context of your web pages, ultimately boosting your chances of ranking higher in search results.

7. KWFinder: Uncover the Power of Long-Tail Keywords

KWFinder is a highly effective tool that specializes in keyword research, helping eCommerce businesses uncover the power of long-tail keywords. Long-tail keywords are longer and more specific search phrases that often have less competition but higher conversion potential. By targeting these specific keywords, you can optimize your online store’s content and product descriptions to attract highly relevant traffic.

KWFinder provides valuable insights into various aspects of long-tail keywords. It offers data on search volume, keyword difficulty, and cost-per-click (CPC), allowing you to identify keywords with significant search volume and lower competition. With this information, you can create content that aligns with the intent of your target audience, driving organic traffic and increasing the chances of conversions.

Furthermore, KWFinder helps you understand the search trends and seasonality of specific keywords. By identifying trends, you can tailor your marketing campaigns and product promotions to capitalize on peak search periods, enhancing your eCommerce store’s visibility and sales potential. KWFinder’s comprehensive data and user-friendly interface make it an essential tool for uncovering valuable long-tail keywords and optimizing your SEO strategy.

8. BuzzSumo: Enhancing Content Creation and Promotion

BuzzSumo is a powerful tool that takes content creation and promotion to the next level, making it a valuable asset for eCommerce businesses. With BuzzSumo, you can gain deep insights into what content is performing well in your industry, identify influential content creators, and optimize your content strategy for maximum impact.

One of the key features of BuzzSumo is its ability to analyze the popularity and engagement of content across various social media platforms. By entering relevant keywords or topics, you can discover the most shared and engaging content within your niche. This information helps you understand what type of content resonates with your target audience, enabling you to create compelling and shareable content that drives traffic to your eCommerce store.

BuzzSumo also allows you to identify key influencers in your industry. Influencers have a significant impact on consumer behavior and can help amplify the reach of your content and brand. By leveraging BuzzSumo’s influencer discovery feature, you can connect with relevant influencers, collaborate on content, and expand your reach to a wider audience.

Moreover, this tool offers a content monitoring feature, allowing you to track mentions of your brand or competitors across the web. This enables you to stay on top of industry trends, monitor customer feedback, and identify opportunities for engagement and brand advocacy.

9. Ubersuggest: Neil Patel’s Contribution to SEO Tools

Ubersuggest, developed by renowned digital marketer Neil Patel, has made a significant contribution to the world of SEO tools. This comprehensive tool offers a wide array of features designed to enhance the SEO efforts of eCommerce businesses. Ubersuggest’s keyword research functionality stands out, providing valuable insights into search volume, competition, and CPC data. By utilizing this information, businesses can identify relevant keywords to optimize their content and product descriptions, ultimately improving their search engine rankings.

Additionally, Ubersuggest offers a site audit feature that scans websites for technical SEO issues. From broken links to missing meta tags, this tool identifies areas for improvement, allowing businesses to optimize their websites for better performance and visibility. Ubersuggest also provides content ideas and competitor analysis, enabling users to discover popular topics within their industry and gain insights into competitors’ strategies. Armed with this information, eCommerce businesses can create engaging content and refine their own SEO strategies to stay ahead in the competitive digital landscape.

10. SpyFu: Spy on Your Competitors’ Strategies

SpyFu is a powerful SEO tool that empowers eCommerce businesses by offering valuable insights into their competitors’ strategies. With SpyFu, you can gain a comprehensive understanding of your competitors’ SEO tactics, keywords, and ad campaigns, allowing you to make informed decisions and stay one step ahead in the highly competitive online landscape.

One of the standout features of SpyFu is its competitor analysis capabilities. By entering your competitor’s domain, SpyFu provides detailed reports on their organic search rankings, paid search campaigns, and top-performing keywords. This information allows you to identify the keywords that are driving traffic to their websites and leverage that knowledge to optimize your own SEO strategy. Additionally, SpyFu provides historical data, enabling you to track your competitors’ performance over time and identify trends and patterns.

SpyFu’s keyword research feature is equally powerful, providing insights into profitable keywords and search terms that are driving organic and paid traffic to your competitors’ sites. This helps you uncover untapped opportunities and develop targeted content and advertising campaigns. SpyFu also offers a rank tracker that monitors your search engine rankings for specific keywords, allowing you to gauge the effectiveness of your SEO efforts compared to your competitors’.

Final Thought

Mastering SEO is paramount for the growth and success of eCommerce businesses. The 10 SEO tools we’ve explored in this article offer valuable insights, data, and functionalities to empower your online store’s visibility and drive growth. From comprehensive solutions like SEMRush and Moz Pro to specialized tools like Yoast SEO and KWFinder, each tool serves a unique purpose in optimizing your website, uncovering valuable keywords, analyzing competitors, and enhancing your content strategy.

However, to truly unlock the full potential of your eCommerce store, consider leveraging the power of Glowtify. Glowtify is a marketing software designed to fuel your marketing strategies and accelerate eCommerce growth. With Glowtify, you can set highly actionable goals backed by data, track your progress, and optimize your marketing campaigns. Whether it’s analyzing customer behavior, monitoring website performance, or refining your SEO efforts, Glowtify provides the tools you need to achieve your eCommerce goals.

Take the leap and harness the power of Glowtify to supercharge your marketing efforts and drive your online store’s growth. Sign up today and unlock a world of possibilities for your eCommerce success. Together, with the right SEO tools and the comprehensive capabilities of Glowtify, your online store will thrive in the dynamic digital landscape.

Want more SEO traffic?

Discovering the secret to increasing your website’s traffic could be as simple as accessing this Free SEO analyzer tool!

Try it - it's free

Go from guesswork to growth, faster.

The marketing platform that gives you a clear path to eCommerce success. Glowtify uses AI to find the best way to grow your online store, then gives you the tools to do it faster.