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20 Shopify Marketing Strategies You Need to Know in 2022

Whether you are a seasoned pro or you are just starting, these 20 marketing strategies will help you take your business to the next level.

Marc
Published on Aug 03, 2022

It’s no secret that Shopify is one of the top eCommerce platforms on the market. But what separates Shopify from the rest? The ability to continuously update and improve their platform to meet the needs of online business. 

Shopify offers endless opportunities for businesses of all sizes to succeed. However, to achieve success, it’s important to be aware of the latest trends and strategies that are working now and will continue to work in the future. 

This blog post will look at 20 marketing strategies that will be essential for your business in 2022. Whether you are a seasoned pro or you are just starting, these tips will help you take your business to the next level. So, without further ado, let’s get started!

What Is Shopify Marketing?

Shopify marketing aims to increase customer engagement, build brand awareness, retain customers, and improve customer loyalty through different digital channels. Since Shopify is an online business, it makes sense to focus your Shopify marketing strategy on digital channels. A good marketing strategy drives traffic to your Shopify store and facilitates sales. 

A Shopify marketing strategy involves all aspects of marketing, including market research, product development, branding, advertising, and finding your customers wherever they are online, driving them to your website, and convincing them to purchase. To be successful at Shopify marketing, it’s important to have a solid understanding of your target market and what they are looking for.

20 Best Marketing Strategies For Shopify To Increase Your Sales.

These 20 Shopify marketing strategies will help you increase sales, selling clothing, jewellery, or anything else.

  1. Give away something on social media
  2. Use blog articles to promote your products
  3. Promote your products with push notifications
  4. Engage in collaborations with other brands
  5. Promoting your products through video
  6. Make money on social media by selling your products
  7. Influencer marketing is worth considering
  8. Campaigns to recover abandoned carts
  9. Email marketing is a great way to reach customers
  10. Organize a referral program
  11. Promote your products via SMS
  12. Make SEO a priority
  13. Affiliate marketing: Set up a campaign
  14. Community Marketing: Get Involved
  15. Post Engaging Social Media Content
  16. Enhance product pages with customer reviews
  17. Take advantage of Shopify’s marketing automation features
  18. Loyalty programs for customers
  19. Make your Shopify store Instagram-ready
  20. Keep an eye on Pinterest.

1. Give Away Something On Social Media.

One of the best marketing strategies for Shopify is to give away something on social media. This could be a discount code, a free product, or anything else that would be of value to your target market. Ensure your giveaway is relevant and appealing to your target market. For example, if you’re selling children’s clothes, you wouldn’t want to give away a $50 gift card to a luxury spa. However, giving away a $10 gift card to a children’s clothing store would be more appropriate.

2. Use Blog Articles To Promote Your Products.

If you have a blog on your Shopify website, you can use it to promote your products. This is a great way to increase traffic to your website and improve your SEO. Write blog articles which are relevant to your products and include links to your product pages. For example, if you’re selling children’s clothes, you could write a blog article about the best places to buy children’s clothes online. Include a link to your shop in the article so readers can easily find your products.

3. Promote Your Products With Push Notifications.

Push notifications are a fine way to promote your products and increase sales. They allow you to send messages directly to people who have installed your Shopify app. When someone receives a push notification from your app, they will see it even if they’re not using the app at that moment. This is a profound way to grab people’s attention and remind them of your products.

4. Engage In Collaborations With Other Brands.

Another great marketing strategy for Shopify is to collaborate with other brands. This could involve cross-promoting each other’s products, holding joint contests or giveaways, or anything else that would benefit both brands. Collaborating with more brands can help you reach a new audience and improve your brand awareness.

5. Promote Your Products Through Video.

Video is a great way to promote your products and increase sales. People are more likely to watch a video than read an article, so this is a great way to grab people’s attention. You can create videos yourself or you can hire someone to do it for you. Make sure your videos are of high-quality and relevant to your products.

6. Make Money On Social Media By Selling Your Products.

Social media is a great place to sell your products. You can use it to reach a large audience and increase sales. There are several ways to sell on social media, such as setting up a shop on Facebook or Instagram, using a platform like Etsy, or selling through a third-party website like eBay.

7. Influencer Marketing Is Worth Considering.

If you’re not familiar with influencer marketing, it’s when you partner with someone who has a large following on social media to promote your products. This is a great way to reach a new audience and increase sales. However, it’s important to partner with an influencer who is relevant to your target market and whose following is engaged.

8. Use Google Shopping To Promote Your Products.

Google Shopping is a great way to promote your products and increase sales. It allows you to create product listings that appear in Google search results. These listings include photos, prices, and other information about your products. When someone searches for a product you sell, your listing may appear, which can help you reach a new audience and increase sales.

9. Create A Loyalty Program For Your Customers.

Loyalty programs are a great way to reward your best customers and encourage them to keep buying from you. There are several ways to create a loyalty program, such as giving points for every purchase, giving discounts for referrals, or offering exclusive products or services.

10. Offer Free Shipping On Your Products.

Free shipping is a great way to increase sales and encourage people to buy from you. People are more likely to buy from a shop that offers free shipping than one that doesn’t. You can offer free shipping on all of your products or just some of them. You can also offer free shipping for orders over a certain amount.

11. Use Email Marketing To Promote Your Products.

Email marketing is a great way to reach your customers and promote your products. You can use it to send special offers, announcements, or anything else that would be relevant to your customers. Make sure your emails are of high-quality and relevant to your products.

12. Use Retargeting Ads To Reach People Who Have Already Shown An Interest In Your Products.

Retargeting ads are a great way to reach people who have already shown an interest in your products. These ads target people who had visited your shop or website before but didn’t make a purchase. They can effectively increase sales and drive traffic to your shop.

13. Offer Discounts And Coupons To Encourage People To Buy From You.

Discounts and coupons are a great way to increase sales and encourage people to buy from you. You can offer discounts for a limited time or for certain products. You can also offer coupons that people can use to get discounts on their purchases.

14. Use Social Media To Create A Buzz Around Your Products.

Social media is a great way to create a buzz around your products. You can use it to reach a large audience and generate interest in your products. There are several ways to do this, such as creating an event, running a contest, or offering exclusive deals.

15. Make Sure Your Shop Is Easy To Find And Navigate.

If people can’t find your shop or if it’s difficult to navigate, they’re not going to buy from you. Make sure your shop is easy to find by using relevant keywords. You can also make it easier to navigate by using clear and concise menus and categories.

16. Use High-Quality Product Photos.

People are more likely to buy a product if they can see what it looks like. Use high-quality photos that show your products in the best light possible. You can also use close-up photos and videos to give people a better idea of what your products look like.

17. Use Testimonials From Satisfied Customers.

Testimonials from fully satisfied customers are a fantastic way to increase confidence in your shop and encourage people to buy from you. Include testimonials on your shop page, on product pages, and anywhere else they would be relevant. Make sure to include the customer’s name, city, and state to increase confidence.

18. Make Sure Your Shop Is Mobile-Friendly.

To shop online, people are using their phones more and more. Make sure your shop is optimized for mobile devices so people can easily browse and purchase your products. You can ensure your shop is responsive or create a separate mobile shop.

19. Use Google Shopping To Reach A Wider Audience.

Google Shopping is a great way to reach a wider audience and increase sales. It allows people to search for products you sell and see them in the search results. Furthermore, you can use it to showcase your products and drive traffic to your shop.

20. Use These Marketing Strategies To Increase Sales And Drive Traffic To Your Shop.

You can use many marketing strategies to increase sales and drive traffic to your shop. Try a few of these strategies and see which ones work best. Implement them into your marketing plan and watch your shop grow.

How To Choose The Right Shopify Marketing Strategy?

With this list, you have 20 killers Shopify marketing strategies at your disposal. Do you know which one to choose? Before diving in, every business has a unique audience and needs a unique marketing plan. 

Discover what your customers want in a brand like yours by understanding their shopping habits. Combining these strategies is the best approach. Be careful not to overdo it. You’d rather master a few marketing strategies than try them all without seeing any results. 

Wishpond provides an easy way to manage your Shopify marketing if you don’t have the time. You can get dedicated marketers to create and manage campaigns for you with Wishpond’s Shopify marketing tools.

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