✨New✨ Publish your optimizations into your Shopify Store 🎉
Try now

What You Need To Know About Key Influencer Marketing In 2022?

Sohaib
Published on Oct 20, 2022

Table of Contents

What will key influencer marketing look like in 2022? Some experts believe it will become even more popular, while others think the industry will start to die out. As a marketing strategy, it’s important to understand what drives this marketing strategy and what might influence its future. 

The term “influencer marketing” was first coined in 2006 by marketing strategist Rohit Bhargava. However, the concept of key influencers having the ability to impact consumer behaviour is not new. Social media and even the internet. 

In this blog article, key influencer marketing, we’ll look at the current state of key influencer marketing and some potential changes that could occur in the next few years.

2022 Influencer Marketing Statistics

The key influencer marketing landscape has changed significantly in recent years and is expected to continue to evolve in the years to come. Here are some key influencer marketing statistics that businesses should be aware of in 2022:

Brands Who Engage In Influencer Marketing Prefer Instagram:

A study by media kit found that Instagram is the preferred social media channel for brands who engage in influencer marketing, with 92% of surveyed marketers saying they use the platform for their influencer campaigns. It is followed by YouTube (89%), Facebook (81%), and Snapchat (66%).

A Typical Influencer’s Post Has A 6.7% Engagement Rate:

According to a study by Markerly, the average engagement rate for an influencer’s post is 6.7%. For every hundred likes an influencer receives on their posts, 6.7 people are commenting or engaging with the content. The study also found that influencers with over 1 million followers have an average engagement rate of 1.6%.

49% Of People Have Purchased A Product Or Service After Seeing An Influencer Promote It:

According to a study by Bloglovin, 49% of people say they’ve purchased a product after seeing it recommended by an influencer. This statistic highlights the power that key influencers have in influencing consumer behavior.

82% Of Marketers Believe Influencer Marketing Is Effective:

A study by Linqia found that 82% of marketers believe that influencer marketing is effective. It indicates that key influencer marketing is here to stay and will only become more popular in future years.

On Facebook, Video Ads Perform Well:

A study by Facebook found that video ads are one of the top-performing ad formats on the platform. It is probably because key influencers often create engaging video content that their followers are interested in watching. 

As key influencer marketing grows in popularity, businesses need to be aware of the latest trends and statistics. By understanding the current state of key influencer marketing, companies can ensure they are prepared for what lies ahead in the industry.

2022, The Most Mentioned Instagram Brand?

The most mentioned brand on Instagram in 2022 is expected to be Nike. Many key influencers for Nike products regularly promote the platform. In addition, Nike frequently runs influencer marketing campaigns that generate a lot of user buzz and engagement.

What Are The Top Platforms For Influencer Marketing?

The top key influencer marketing platforms are expected to be Instagram, YouTube, and Snapchat. These platforms are all popular among key influencers and have many users interested in seeing sponsored content from their favorite influencers.

For 2022, How Much Should You Budget For Key Influencer Marketing?

Businesses should expect to spend anywhere from $5,000 to $50,000 on key influencer marketing campaigns in 2022. Several factors influence this range, such as the size and scope of the campaign, the number of key influencers involved, and the platform where the movement is hosted.

TikTok’s Most Mentioned Brand.

The most mentioned brand on TikTok in 2022 is expected to be Netflix. Key influencers on the platform often create content around popular Netflix shows and movies. In addition, Netflix frequently runs influencer marketing campaigns on TikTok that generate a lot of user engagement.

Steam Boasted The Highest Number Of Mentions On Youtube:

A study by social media analytics company, ListenFirst found that Steam was the most mentioned brand on YouTube in the first quarter of 2018. It is likely because key influencers often create content around popular Steam games and products. In addition, Steam frequently runs influencer marketing campaigns on YouTube that generate a lot of engagement from users.

Many Brands Are Running Influencer Campaigns In-House.

A study by Ad Age found that more brands are opting to run influencer campaigns in-house. It may be because it allows brands to have more control over the creative aspects of the campaign and save money on agency fees. In addition, running influencer campaigns in-house will enable brands to build closer relationships with key influencers.

Micro-Influencers Are Poised To Have A Significant Impact In 2022:

A study by eMarketer found that micro-influencers are poised to make a big impact in key influencer marketing in 2022. Due to their smaller followings, micro-influencers often have more engaged followers than larger influencers and can provide businesses with a higher ROI. In addition, micro-influencers are often more accessible and less expensive to work with than larger influencers.

Brands Will Increasingly Leverage Micro-Influencers In Their Marketing Campaigns:

A study by Business Insider found that more brands will leverage micro-influencers in their key influencer marketing campaigns in 2022. In general, micro-influencers have more engaged followers than larger influencers and can provide businesses with a higher ROI. In addition, micro-influencers are often more accessible and less expensive to work with than larger influencers.

In 2022, Cross-Channel Campaigns Will Be More Prevalent:

A study by Social Media Today found that cross-channel key influencer marketing campaigns are on the rise in 2022. Businesses can reach a wider audience through them and generate more engagement. In addition, cross-channel campaigns often result in higher conversion rates than single-channel campaigns.

Technological Advancements Will Dominate Influencer Marketing:

New technologies are expected to play a big role in key influencer marketing in 2022. These include augmented reality, virtual reality, and artificial intelligence. These technologies will allow businesses to create more immersive and interactive influencer campaigns that are more likely to engage users.

How Many Instagram Influencers Are There In The Lifestyle Industry?

Instagram influencers are most prevalent in the lifestyle industry, with key influencers in the fashion, beauty, and travel sectors. There is a reason for this: these industries are highly visual and often require influencers to produce high-quality content. In addition, key influencers in these industries often have a large following on Instagram.

Are There New Types Of Influencers On The Rise?

A new breed of key influencers is rising, focusing on authenticity and transparency. These influencers are often more relatable to their followers and provide an honest perspective on products and services. In addition, they are more likely to build long-term relationships with their followers.

Influencer-Generated Posts Perform Better Than Branded Posts:

A study by eMarketer found that influencer-generated content performs better than branded posts. It is largely because influencer content is often more authentic and engaging than traditional advertising. In addition, influencer content is often more shareable, which helps to increase reach and engagement.

Influencer Marketing Will Increase In Expenditures By 2023:

A study by Business Insider found that key influencer marketing will grow significantly in the next few years, with marketers increasing their spending on influencers by 2023. Key influencer marketing is an effective way to reach and engage consumers. In addition, key influencer marketing is often more cost-effective than traditional advertising.

Influencer Marketing Campaigns In 2022 Will Be Transformed By Personalization:

A study by Social Media Today found that key influencer marketing campaigns will become more personalized in 2022. By using data-driven insights, companies will be able to use data-driven insights to identify and target key influencers who are more likely to engage with their products or services. In addition, businesses can use technology to create more personalized influencer campaigns.

The New Standard For Influencer Campaigns Will Be Diversity, Equality, And Inclusion:

A study by Business Insider found that key influencer marketing campaigns will become more diverse in 2022. Business is increasingly aware of the importance of diversity, equality, and inclusion. In addition, key influencers representing diverse backgrounds and experiences are becoming more popular with consumers.

Influencer Marketing Campaigns Will Incorporate AR Technology More Often: 

A study by eMarketer found that key influencer marketing campaigns will become more immersive in 2022. The reason is that businesses can use augmented reality technology to create more interactive and engaging influencer campaigns. In addition, companies can use AR technology to reach a wider audience.

Content Creators Make Up A Significant Portion Of The Population:

A study by eMarketer found that key influencer marketing will become more democratized in 2022. It is because many people will identify themselves as content creators. In addition, key influencers will be more likely to collaborate on projects.

The Number Of Brands Paying Influencers Is Growing As Much As Those Giving Free Samples:

A study by Business Insider found that key influencer marketing is becoming more professionalized. Brands are now paying key influencers for their work rather than offering free product samples. In addition, key influencers are becoming more selective about which brands they work with.

Influencer Marketing Is Used By 4 Out Of 5 Brands:

A study by eMarketer found that key influencer marketing is becoming more popular on Instagram. It is the case because 4 out of 5 brands use Instagram for influencer marketing. In addition, key influencers are more likely to use Instagram to share content with their followers.

Conclusion:

In summary, key influencer marketing is a rapidly growing industry that is expected to continue to grow in the next few years. Businesses are increasingly using key influencers to reach and engage consumers. In addition, key influencer marketing is often more cost-effective than traditional advertising. Finally, key influencers are becoming more selective about which brands they work with. We hope this article has given you some insights into key influencer marketing in 2022. 

Go from guesswork to growth, faster.

The marketing platform that gives you a clear path to eCommerce success. Glowtify uses AI to find the best way to grow your online store, then gives you the tools to do it faster.

Try it - it's free

Go from guesswork to growth, faster.

The marketing platform that gives you a clear path to eCommerce success. Glowtify uses AI to find the best way to grow your online store, then gives you the tools to do it faster.