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Back ago, before the age of social media, people used to communicate by writing letters and waiting patiently for a response. Nowadays, we can reach out to anyone in the world instantly with the click of a button.
The immediacy of social media has changed the way we communicate, and it’s also changed the way businesses market themselves. In the past, businesses would take out ads in newspapers or on TV and hope that people would see them and come into their stores.
That’s no longer the case. With social media, businesses can directly reach their target audience and customers with laser precision.
But merely having a social media account is not enough. In order to be successful on social media, businesses need to engage with their audience actively. That means posting content that people will want to read, share, and comment on.
So what kind of content should businesses be posting on social media? Here are 18 ideas for interactive posts that will boost engagement and leave your audience wanting more.
Quizzes and Polls Using Reactions
This is a great way to get people to interact with your posts. Ask your audience a question and allow them to answer by using Facebook reactions. For example, you could ask them to choose their favorite flavor of ice cream.
You can also use polls to get your audience feedback on what kind of content they want to see from you or what new products they’d like to see from your business.
Here are some more ideas for quizzes and polls you can use to interact with your audience:
- Which character from your favorite TV show are you most like?
- What’s your favorite emoji?
- What’s your favorite type of post to see on social media (e.g., videos, articles, photos, etc.)?
- What’s your favorite thing about summer?
If you want super engagement, make your quiz or poll a video and ask people to discuss their answers in the comments. It’s a good idea to choose a topic that’s related to your business, and answers are easy to find so you can get valuable feedback from your audience.
This is a fun and easy way for people to express their opinions on your products or services.
This or That?
Make a post where you give your audience two options, and they can choose which one they prefer. For example, you could ask them to choose between two of your products or two different flavors of a product.
You could also use this technique to ask people to choose between two options for something related to your industry. For example, if you’re a web design company, you could ask people to choose between two website designs.
Ask Them to Post Pictures of Themselves Using Your Product or Service
Existing customers can post pictures of themselves using your product or service, and potential customers can see how other people are using it. With this type of post, it’s important to use a relevant hashtag so people can easily find and view the images.
As a brand, you can also post pictures of your team using your product or service. This helps humanize your brand and make it more relatable to your audience.
Run a Contest or Giveaway
Data from outgrow.co says that contests are a great way to promote your products and services. They bring in a lot of new customers, on average more than 34 percent of them.
People love free stuff, so a contest or giveaway is a great way to get people to interact with your posts. To enter, all they have to do is like, share, or comment on your post.
You can also require them to follow you on social media or join your email list to enter. Just make sure the prize is something relevant to your business and audience.
Post Interesting Facts or News Stories
Increasing your audience’s knowledge is a great way to get them to interact with your posts. People love learning new things, especially if it’s something that’s relevant to their interests.
You can find interesting facts or news stories by doing a quick Google search or checking out sites like mental_floss, which is full of interesting facts on a variety of topics.
Pro-Tip: If you’re a B2B company, you can post news stories that are relevant to your industry. This helps you position yourself as a thought leader in your industry and shows you’re up-to-date on the latest news.
One more thing… CREDIBILITY as a brand is essential for social media success. People are more likely to interact with your posts if they trust and believe in your brand.
Host a QnA Session with One of Your Experts
Get your audience live on a video call or chat to ask questions about a certain topic, product, or service. Doing this helps build credibility with your audience because they can see that you’re an expert on the subject.
You can also use this as an opportunity to show off your personality and humanize your brand. This is a great way to connect with your audience and build relationships with them.
Pro-Tip: If you want a massive amount of audience, reach out to an expert in your industry who has a large social media network following and see if they’d be interested in doing a Q&A session with you. This way, you can tap into their audience and get more exposure to your brand. Also, don’t forget to post about your scheduled live session at least before a day or two so that your followers can save the date!
Who doesn’t love talking about trending topics? When you post about a trending topic, it shows that you’re up-to-date on what’s going on in the world. This helps you connect with your audience on a more personal level and makes your brand more relatable.
To find trending topics, you can do a quick Google search or check out sites like Google Trends and Twitter Moments.
Post Behind-the-Scenes Content
People love behind-the-scenes content because it gives them a sneak peek into what goes on behind the scenes of your business. This type of content is also a great way to show the human side of your brand.
You can use behind-the-scenes content to give your followers a look at:
- Your office or workspace
- How you make your products
- Your team in action
- Your company culture
To boost social media engagement with this type of content, make it interactive. For example, you could ask your followers to guess where in your office the photo was taken, or you could give a tour of your workspace and let people vote on their favorite part.
Pro-Tip: If you have any VIP customers or clients, you can also post behind-the-scenes content of them in action to show off your work and get some social proof.
Asking your audience to fill out a survey is a great way to gather feedback and learn more about what they want. You can use SurveyMonkey or Google Forms to create a survey, then share it on your social media pages.
Be sure to take the survey short and sweet, with questions that are easy to answer. You can also offer a prize for those who complete the survey.
We’d recommend maximizing choice-based questions (e.g., agree/disagree, the rate on a scale of 1-5, etc.) to get the most accurate responses from your audience. Descriptive questions may lead to longer responses but may not provide as many meaningful data.
Social Media Memes
According to the study, using Internet memes is more effective than using serious images when posting about brands on Twitter.
Internet memes are funny pictures or videos with clever captions. They’re often used to make jokes about current events or pop culture.
When used correctly, memes can be a great way to connect with your audience and make your brand more relatable. Just be sure to use relevant and appropriate memes that align with your brand voice.
Best Practices for Increasing Social Media Engagement
While being present and engaging with your audience is important, it’s only half of the equation. The other half is ensuring that as many people see your content as possible. Here are a few tips to help you increase the reach of your Facebook posts:
Create Visually Appealing Content
One of the best ways to increase the reach of your posts is to create visually appealing content. People are more likely to share and engage with photos, videos, and infographics than they are with text-based posts.
According to a recent survey, more than 80% of businesses invest in social media marketing, which may include visual marketing techniques like creating infographics, videos, and images.
Hashtags are a great way to reach new people and get your content seen by a wider audience. When you use hashtags, your posts are discoverable to anyone who searches for that hashtag.
Post at the Right Time
The timing of your posts can also affect how many people see your content. With more than 1.5 billion active social media users, Facebook, a popular social media platform, is a crowded place.
To ensure that as many people see your posts as possible, it’s important to post when your audience is most active. You can use Facebook Insights to see when your fans are online and schedule your posts accordingly.
Use Strong Captions
The caption is one of the most important parts of your post. It’s what tells people what your social media post is about and why they should care.
When writing a caption, be sure to keep it short, interesting, and to the point. Ask yourself, “Why should people care about this?” and “What’s in it for them?”.
Analyze Your Results
Once you’ve implemented some of these strategies, it’s important to analyze your results to see what’s working and what’s not. Facebook Insights is a great way to track the engagement and reach of your social media posts.
Conclusion on Engagement Interactive Posts
As you can see, there are many different ways you can use interactive posts to increase social media engagement. And the best part is, they’re all pretty easy to do! You can also leverage some good social media engagement tools.
So what are you waiting for? Start brainstorming some ideas and give them a try on any social media platforms. Brainstorming tailor-made interactive posts is also a part of a social media engagement strategy. Your followers will thank you.
Over to you – have you tried any of these strategies? What’s worked well for you to increase engagement and reach on social media channels? Let us know in the comments below!
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