The Summer Release: Marketing Strategy, Paid Ads, Improved Calendar & More
If all the marketing is on your plate, this situation might feel familiar: the calendar might be "full" email, blog, social, but there’s no real plan behind it.
You’re posting week to week on whatever idea you had that morning, whatever recommendation the sales team made (all ideas are welcome in this house), and whatever idea came from the owner’s aunt.
And when priorities shift, things stay empty, because you can only do so much. We see you, we get you.
After digging deep into our customer data and talking to hundreds of marketers, we discovered that what so many consider an “execution” or “capacity” gap is actually a strategy gap. And they’re missing the system that’s easy to implement, easy to repeat, and visible to their team.
In fact, 71% of people we spoke to over the last 3 months brought it up to us. We know you're not short on ideas or awesome things to talk about. We also know that you weren't handed a team of experts, an agency that actually gets you (no shade), a tool you love, or the right framework to turn ideas into a marketing plan for the quarter that helps you get seen.
All while your boss says, “why aren’t we visible anywhere?” and, “have you heard of BlueSky?” and “we aren’t showing up on ChatGPT.”
Strategize to get seen
This release fixes that end to end.
Glowtify now gives you a full marketing plan, fills your calendar across every channel, and helps you turn what’s already working into paid distribution — all grounded in your Business DNA.
That means strategy, execution, visibility, and paid amplification now live in one system.
Here’s a closer look at everything we’re excited about in the Summer Release ✨
Connect your marketing plan to your business goals
There’s a clear throughline from your Business DNA → marketing calendar now. Marketing Strategy is the nucleus that connects who you are, and where you want to go, with a plan that’s anchored in what you actually want to achieve as a business. It’s what will take you from “marketing outputs” to “marketing impact.”
You can now:
- Get a structured plan built from your business: content pillars, the right mix across email, blog, social, and search, and a cadence for each channel that makes sense.
- Stop guessing what to make: Every campaign Glowtify suggests now ties back to that plan, so your content maps to your goals instead of feeling generic.
- Walk into Q3 with a quarter you can defend to a boss or a board, not a list of one-off ideas and hopes and dreams.
Create briefs in seconds in one conversation
Brief a whole campaign the way you’d brief a teammate, and feel like you have a real partner-in-crime when it comes to getting content posted on every channel you care about.
You can now:
- Have one guided conversation to create a full brief: dates, channels, reference files, products — and get assets back pre-filled and ready to schedule.
- Skip translating a single idea into six separate per-channel specifications
- Replace the briefing doc, the back-and-forth email, and the juggling of separate tools for social, email, and blog.
Ditch spreadsheets and see all your efforts in one beautiful calendar
You know everything you’ve got planned for the month. But your team… not so much. A calendar that’s easy to navigate, easy to shift around, and flexible based on the way you love to work might be the single most important thing for a small marketing team.
Simple in theory, critical in practice.
It’s a shared source of truth, a place to see where weeks are lacking in content, and the operational muscle behind all your wins.
You can now:
- View your calendar by month, week, or year
- Have marketing initiatives and campaigns automatically inserted in your calendar
Run paid ads & boost social posts in one platform, with one provider
You put a lot of time and thought into what’s being published. But who’s seeing it? Distribution is the way-in to getting seen, and you can ensure your best & brightest ideas get the eyes they deserve with Social Boosting. Plus, you can manage all of your Meta + Google ads directly in Glowtify now, too.
You can now:
- Turn an organic post you published through Glowtify into a Meta ad in under a minute: with budget, audience, and duration pre-filled from what already performed.
- Manage paid amplification in the same workflow as strategy, content, and scheduling: so ads support the plan instead of becoming a disconnected extra task.
- Watch results in-app, so you can see what’s gaining traction and make smarter decisions without context-switching into a separate ads tool.
A complete system for getting seen
Each of these solves a real problem on its own. but together, they make Glowtify a more complete marketing operating system: strategy informs the calendar, the calendar drives execution, and your best content can move straight into paid distribution when it deserves more reach.
Less time briefing. More time creating. One system, one source of truth, a marketing strategy grounded in your business DNA.
Other updates to Glowtify you'll love:
New chat interface + homepage feed: Expect to see a warm greeting and a familiar chat interface as soon as you log into your Glowtify workspace.
From chat, you can do all the important things: get performance data, get inspired, start planning a campaign. You also have a list of priority tasks to take care of, based on what's in your queue: approvals, things to do, etc.
Custom tasks: Have a masterful idea but need a place to store it? Better yet, want to build something for your marketing that's entirely new, but lean on the context of your DNA? This is why we made custom tasks: a freer place for you to create everything from case studies to executive ghostwriting posts to video scripts for your that hiring sprint coming up.
You can always see what's new at Glowtify by looking at our Glowtify Releases page. We ship things constantly, so bookmark this if you’re trying to keep up.
P.S.: We’ve got a special offer for businesses who want to turn around their marketing the second half of the year. Visit the Summer Releases web page to learn more.