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Marketing Planning

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Marketing Planning

Niche Markets Explained: 10 Examples to Watch in 2025

May 13, 2025 Marc No comments yet

“In order to be irreplaceable, one must always be different.” — Coco Chanel In an increasingly saturated marketplace, carving out a unique space for your brand is more crucial than ever. That’s why many successful businesses are shifting their focus to niche markets — targeting smaller, well-defined groups of customers with specific interests or needs. […]

Marketing Planning

Marketing Automation Explained: How to Streamline Growth with Smarter Workflows

April 17, 2025 Marc No comments yet

What is Marketing Automation? Marketing automation refers to the use of software and technology to automate marketing activities and workflows. These tools help marketers generate leads, nurture prospects, and drive conversions by automatically delivering the right message at the right time. At its core, marketing automation simplifies complex processes and improves targeting. Instead of manually […]

E-Commerce, Marketing Planning, Marketing Strategy

8 Essential Steps To Plan Your 2024 eCommerce Goals

January 8, 2024 Marc No comments yet

Are you planning to grow your online store in the coming year? Every firm must have goals that are precise and attainable. But what’s the best way to plan and set those goals? So, we made this playbook with the eight steps you need to plan your eCommerce goals for 2024 carefully. This guide will […]

E-Commerce, Marketing Planning, Marketing Strategy

Top 20 Marketing Planning Tools to Boost Your 2023 Strategy

September 5, 2023 Marc No comments yet

The dynamic and constantly evolving world of digital marketing has underscored the need for effective and efficient marketing planning tools. Now more than ever, businesses are confronted with vast amounts of data and complex marketing scenarios that demand sophisticated solutions. As we look towards 2023, keeping a pulse on the latest and most impactful tools […]

E-Commerce, Marketing Planning

2023 Ecommerce Marketing Calendar: Four-Peaks Theory With Examples

July 27, 2023 Arianne Larose No comments yet

In the high-paced, constantly evolving world of ecommerce, businesses have traditionally stuck to a two-peaks marketing model. This model, while tried and tested, focuses on two main revenue-generating periods within a year, usually coinciding with significant events or holidays. But this leads to a significant issue. High peaks of revenue generation are often followed by […]

Marketing Planning

7 Steps In Marketing Planning

November 24, 2022 Marc No comments yet

Successful marketing doesn’t happen by accident. It takes careful planning and strategy to achieve the results you’re looking for. Strategic marketing planning is essential for any business looking to grow.  With the right design, you can ensure that your time and resources are spent wisely on activities that will lead towards goals—and give impressive results!  […]

Marketing Planning

Marketing Plan For Ecommerce: An Ultimate Guide

August 15, 2022 Marc No comments yet
Creating a marketing plan for your eCommerce business is essential to your success. Without a plan, you'll likely flounder and fail. You can systematically attack your goals and achieve your desired growth with a plan. 65% of consumers are increasingly likely to use digital shopping channels in the future, according to a recent survey. Ecommerce businesses [...]
Marketing Planning

Setting Your E-Commerce Goals for 2023

August 12, 2022 Yassine No comments yet
In order to achieve business success, it is essential to set goals and achieve them within a specific timeframe. For example, for people in business looking to expand their e-commerce operations in 2023, it is necessary to establish measurable goals that will help progress the business in the right direction. According to a survey by [...]
Marketing Planning

E-commerce Website Goals

August 10, 2022 Marilou No comments yet
Business owners should set and achieve goals. So, when it comes to your e-commerce website, what are your goals? Are you looking for ways to increase traffic and sales?  Would you like to improve customer satisfaction? Are you looking to expand your online presence? Whatever your goals, it's essential to keep them in mind as [...]
Marketing Planning

How To Build A Marketing Plan

August 5, 2022 Marc No comments yet
Did you ever feel like you are giving it all you can to market your business online but not seeing the desired results? It may be time to sit down and create a formal marketing plan.  As an entrepreneur, you know that marketing is important to your company's success. But what does that mean exactly? [...]

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