KPIs and Metrics

When desired outcomes are clear in marketing, methods can get muddled. Implementing OKRs helps enhance focus and align team efforts. But what exactly are OKRs?  They involve setting a specific objective and a few key performance indicators or milestones to track progress towards achieving that objective. It is no longer necessary to limit marketing-specific OKRs […]

Many business owners know the term “OKR” but are unsure what it means or how it applies to their business. There are a lot of talks these days about OKRs vs KPIs. Both are popular performance management tools, but they are not the same.  We will explain the differences between OKRs and KPIs and how […]

Do you know how to measure customer satisfaction? Customer satisfaction is key to a successful business, but it can be tricky to estimate. There are a few key performance indicators (KPIs) that you can use to track customer satisfaction.  Customer satisfaction is important because it is a key driver of business growth. Happy customers are [...]

As social media becomes an increasingly important part of our lives, it's more important than ever to track the social media performance indicators that determine its success. Success on social media can be difficult to measure if you don't know what social media metrics to focus on. The most important social media KPIs (key performance [...]

Undoubtedly, one of the most important aspects of any digital marketing strategy is tracking and understanding your KPIs and metrics. By doing so, you'll be able to see what's working and what isn't, make necessary changes along the way, and ultimately improve your overall ROI. But with all of the different KPIs and metrics, it [...]