Brand Awareness

Creating a brand identity can be daunting, especially starting from scratch. Are you tired of trying to explain branding concepts and make adjustments through flat design alone?  It’s time to switch things up and start using Smartmockups for your branding presentations. It will save you time and energy and impress your clients with realistic mockups […]

Many factors go into SEO, but identifying the right keywords is crucial. However, If you’re new to SEO, you may wonder how search engine optimization (SEO) works and how to recognize keywords that will help your site rank higher on search engine results pages (SERPs).  This article will show you how to identify keywords and […]

Building brand awareness is crucial for any business, but it can be especially challenging for newly launched companies. However, establishing a targeted branding campaign can help your company notice and make a lasting impression on potential customers. So, how do you go about creating one?  This blog post will tell you seven ways to build […]

Internal marketing is one of a successful brand's most important yet least understood aspects. It communicates with and motivates employees to deliver the same message about the company and its products to customers. When done correctly, it can create a powerful force that can help all aspects of marketing - from product development to customer [...]

Since the advent of the internet and its emergence as a effective and valuable tool, marketing has changed dramatically. In the past, marketing was about reach and frequency - getting your message in front of as many people as possible as often as possible. Now, marketing is about engagement and connection. It's about developing relationships [...]

Did you know that 92% of consumers trust peer-to-peer recommendations over any other form of advertising? That's because when it comes to making a purchase, people want to hear what others have to say. And as a business owner, that's great news. But how do you get people to start talking about your brand? From [...]

When most people think about branding, they think about the company logo and name. But your brand image is much more than that. Also, if you're like most business owners, you probably think of your brand image and identity as the same. But what exactly is the difference between these two concepts, and how can [...]