How Peppermint is able to send 30 Newsletter each month with Glowtify

Brand Overview

Peppermint Cycling has built a strong reputation in the cycling community for its bold, creative designs, high-performance apparel, and a deeply community-centric brand philosophy. Known for pushing creative boundaries in its products and storytelling, the brand has cultivated a loyal following of riders who value both functionality and style.

The Challenge

While Peppermint excelled in creativity and brand expression, the marketing team faced an ongoing operational challenge: the sheer volume of email campaigns needed to keep their growing audience engaged. Their goals were ambitious—maintaining frequent, visually stunning, and relevant communication with subscribers—yet their workflow was increasingly strained by:

• High content demands requiring constant ideation of fresh, engaging material

• Time-intensive design work to ensure each newsletter reflected their vibrant visual identity

• Last-minute rushes to meet deadlines, leading to potential errors and team burnout

• A need to track and optimize performance across Shopify, Klaviyo, and Google Analytics 4 without losing momentum

It was clear that without streamlining, the quality and frequency of their email communications could suffer—ultimately impacting customer engagement and sales.

The Solution: Glowtify

To resolve these challenges, Peppermint turned to Glowtify, an AI-powered marketing automation platform. By integrating Glowtify with their existing tech stack—Shopify, Klaviyo, and Google Analytics 4—they gained a fully automated, end-to-end email marketing workflow.

With Glowtify, the Peppermint team could:

• Automate content ideation, reducing brainstorming time while ensuring brand voice consistency

• Easily design visually cohesive newsletters that aligned with Peppermint’s bold aesthetic

• Schedule and plan over 30 branded email campaigns each month without sacrificing quality

• Centralize campaign management, making performance tracking and adjustments seamless

• Eliminate last-minute scrambles, creating a calmer, more strategic workflow

The Results

The transformation was immediate and measurable:

• 50% time savings in campaign ideation, creation, and scheduling

• Consistently delivered 30+ high-quality newsletters every month

• Reduced burnout within the marketing team, enabling them to focus on creative strategy

• Improved customer engagement thanks to regular, relevant, and visually impactful communication

• Strengthened brand loyalty by ensuring Peppermint’s vibrant identity was front and center in every message

“Thanks to Glowtify, we saved at least 50% of time to ideate, built, plan, and schedule email marketing campaigns through Klaviyo.”

— Alex D’Anjou, Marketing Manager

Conclusion

Peppermint Cycling’s experience with Glowtify demonstrates that marketing efficiency and creativity can go hand in hand. By automating tedious, repetitive processes and integrating seamlessly with existing tools, Glowtify empowered Peppermint to scale their email marketing output without compromising brand quality. The result is a more energized team, stronger customer relationships, and measurable growth in engagement—proof that smart automation can be a game-changer for creative brands.

Want to follow Peppermint‘s steps? Book a demo today!