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11 Quick Ways To Increase Your Shopify Conversion Rate

This article provides 11 quick ways to increase your Shopify conversion rate.

Yassine
Published on Jul 04, 2022

Whether it is drop shipping or your eCommerce store, the number one metric you should always be thinking about is your conversion rate.

A high conversion rate means more people visiting your store are buying your products, which in turn means more sales and revenue for your business.

Conversely, a low conversion rate could indicate many problems, such as poor product quality, bad customer service, or a confusing checkout process.

No matter what business you’re in, increasing your conversion rate should be one of your top priorities.

Here are 11 quick and easy ways that you can increase your Shopify conversion rate today:

Build Trust

Whoever your target audience is, they need to trust you before they’re going to buy anything from your store. Trust plays a huge role in eCommerce and can be the difference between a sale and an abandoned cart.

There are a number of ways that you can build trust with your potential customers, such as displaying customer testimonials, offering a money-back guarantee, or having a professional-looking website.

If you can make your potential customers feel comfortable and confident about buying from your store, you’ll be well on your way to increasing your conversion rate.

Almost 88% of people trust user reviews just as much as personal recommendations. Once you have some user reviews, showcase them prominently on your product pages as social proof.

Use High-Quality Images 

Since you are selling a physical product, you must use high-quality images that accurately represent what the customer will receive.

Your product photos should be clear, well-lit, and show the product from multiple angles. In addition, you should also include lifestyle photos that show the product in use.

Because in online selling, customers cannot see or touch the product before purchasing it, your images must give them as much information as possible.

Make Sure Your Products Are Easy to Find 

Presentation of your product is also important to consider when increasing your conversion rate. Your potential customers need to be able to quickly and easily find the products they’re looking for on your website.

If your website is challenging to navigate or overloaded with too much information, you’re likely to lose customers and decrease sales.

Make sure your website is organized and easy to use, with product categories and filters allowing customers to find what they’re looking for quickly.

In addition, using search engine optimization (SEO) to ensure that your products appear in search results will also help you increase sales and conversions. Use Google analytics to get real-time insights.

Improve Clarity and Navigation

Would it be beneficial if any customer who landed on your website could find what they were looking for immediately? If not, you need to improve clarity and navigation on your site.

As we all know, leads or traffic are not easy to come by. If a customer does land on your website, you want to make sure that they can quickly and easily find what they’re looking for.

Offer Free Shipping 

Do you know what one of the biggest deterrents to online shopping is? Shipping costs. It is estimated that as much as 60% of people abandon their cart because of unexpected shipping costs.

If you want to increase your conversion rate, offer free shipping on all orders or, at the very least, have a low flat-rate shipping fee.

In fact, companies that offer free shipping have a 20% higher conversion rate than those that don’t.

In addition, you should also make sure that your shipping policy is prominently displayed on your website so that potential customers are aware of your shipping fees before they get to the checkout page.

Another benefit of free shipping is that people buy more to qualify for the free shipping. The AOV (average order value) jumps by 30% when orders over $100 get free shipping.

First Time Offers and Incentives

Who wants to be the first to buy something? We all want to be, but the fear of getting ripped off is always in our minds.

To increase your conversion rate, give first-time customers an incentive to buy from you. This could be in the form of a discount, free shipping, or a free gift with purchase.

In addition, you can also offer loyalty programs and discounts to encourage customers to buy from you again. These programs not only increase sales but also help to create repeat customers.

Create a Sense of Urgency 

TIMER…BUY NOW…LIMITED TIME ONLY

These phrases create a sense of urgency and encourage people to buy now before it’s too late. Creating a sense of urgency can increase your conversion rate and encourage people to purchase from you directly instead of later.

Some ways to create a sense of urgency include countdown timers, limited-time offers, and scarcity tactics.

For example, if you’re selling a limited-edition product, make sure to highlight that on your website. People are more likely to buy a product they know is in limited supply.

Have a Clear and Concise Call to Action 

Don’t confuse your potential customers with too many options or a tough call to action. Your CTA should be clear and concise so that people know exactly what you want them to do.

Your CTA should also be visible and stand out from the rest of the user-generated content on your website. Use colors, whitespace, and bold text to make your CTA pop.

In addition, the product or service should place your intended CTA in a prominent position on your website so people can’t miss it. The CTA button should also be big and easily clickable so that people can take action easily.

NOTE: make sure these pop-ups don’t become annoying or interruptive

Test Different Versions of Your Site

What works for one website might not work for another. The only way to know what works best for your website is to test different versions of your site and see what works best for your visitors.

You can use A/B testing to test different website versions and see which version converts better. For example, you can try different headlines, calls to action, images, and colors to see which version gets more people to take action.

Making even small changes to your website can significantly impact your conversion rate. So, don’t be afraid to experiment and see what works best for your business.

Use Retargeting Ads

Retargeting ads are a powerful way to increase your conversion rate. These ads allow you to show ads to people who have already visited your website but didn’t make a purchase.

According to a survey, consumers retargeted with display advertisements are 70 percent more likely to convert to a merchant’s website. Retargeting ads are effective because they remind potential customers about your product and encourage them to come back and buy it.

There are a few different ways to set up retargeting ads. You can use Google AdWords, Facebook Ads, or even Twitter Ads.

Perform a UX Audit

Your website’s user experience (UX) plays a big role in your conversion rate. If people can’t find what they’re looking for or if your website is difficult to navigate, they’re less likely to convert.

Conversion rates can be increased by up to 200 percent when work is appropriately integrated into a well-designed UI, while strong UX may boost that figure to 400%.

To improve the UX of your website, perform a UX audit.

Note: Don’t forget to improve page load time

Make sure your website loads quickly. Visitors are less likely to stay on your website if it takes too long to load. In fact, 40 percent of people will abandon a website that takes more than three seconds to load.

Conversion rates increased by 2% for every 1-second reduction in page load time, according to Walmart. Use Google’s PageSpeed Insights tool to test the speed.

Why Should You Care About Your Conversion Rate?

Conversion rate is the percentage of visitors to your website who take action, such as making a purchase, signing up for a newsletter, or filling out a contact form.

A high conversion rate is important because it means more people are taking action on your website.

Here are a few reasons why you should care about your conversion rate:

Customer Insight

A conversion rate can provide valuable insights into your customer’s needs and wants. By understanding what’s important to your customers, you can make changes to your website that will encourage them to take action.

For example, if you notice that many people are leaving your website before making a purchase, you can make changes to your checkout process to make it more user-friendly.

User Experience

The conversion rate is also a good indicator of your website’s user experience. If people are having a hard time finding what they’re looking for or if they’re getting frustrated with your website, they’re less likely to convert.

You can improve your website’s conversion rate by improving your website’s user experience.

ROI

Return on investment (ROI) is one of the most important factors to consider when running a business. And your website’s conversion rate is a big part of that.

If you’re not getting a good ROI, you’re not making enough money from your website to cover your costs.

What is a Good Conversion Rate on Shopify?

There’s no “good” conversion rate because it varies from business to business. For example, a clothing website will have a different conversion rate than an electronics website.

However, if your Shopify online store has an average conversion rate that is more than 3.2%, then you are in the top 20% of all Shopify stores. If your conversion rate is more than 4.7%, then you are in the top 10% of all Shopify stores.

Final Thoughts

The journey to a successful Shopify store is not an easy one. But if you’re armed with the right strategies – like cross-selling(Shopify store owners’ favorite), upselling, etc, it can be a fun and rewarding experience.

We hope you enjoyed this article and that you found some valuable tips to help increase your Shopify app store conversion rate.

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