5 Best AI writing tools for Businesses

Each content generator included in this list comes with a detailed examination of its strengths and weaknesses based on real-world experiences. Additionally, you will find information regarding the pricing for each option, as well as an analysis of which types of businesses would benefit most from using these tools. 

This comprehensive overview aims to assist you in making an informed decision regarding the AI content generator that best meets your requirements.

Here is the list of our favorite AI content creation tools:

1. Glowtify

Glowtify is a prompt-free, AI-powered marketing platform built specifically for ecommerce brands looking to accelerate growth with less manual effort. Designed for ecommerce brands, Glowtify seamlessly integrates with tools like Shopify, Klaviyo, Google Analytics 4, Google Ads and Meta Ads, enabling teams to strategize, plan, execute, and publish cohesive omnichannel campaigns in one place. 

It analyzes your store’s data, offers prioritized marketing recommendations, and instantly generates SEO-optimized product content, promotional assets, and campaign strategies. Regardless of the size of your Marketing team, Glowtify empowers your business with smarter, faster marketing—without the guesswork.

Best for: Growth-focused businesses that want content tied to real outcomes

Pros:

• No prompts needed!
• Built with business goals in mind (not just words on a screen)
• Great for SEO, social, email, and long-form content
• Offers brand tone consistency and performance analytics
• Excellent onboarding and strategic support
• Unifies and centralizes the management of all marketing channels in one place
• Great for team collaboration (ideation, task creation, assignment, etc)
• Supports 50+ languages

Cons:

• Less recognized than other AI-powered tools like Jasper or Copy.ai, but designed to unify your marketing efforts into one comprehensive command center—ideal for ongoing marketing strategies rather than one-off content needs.

Business Case:

An ecommerce brand is launching a new product. With Glowtify, the team instantly gets SEO product copy, emails, and social ads ready to publish. No prompts, no delays, just fast, on-brand content that drives sales.

Glowtify is selected as a top AI writing software because it provides efficient and intelligent marketing solutions, whether you’re running a one-person startup or leading a big team, and eliminates the need for guesswork.

2. Jasper

Jasper is a powerful AI writing platform designed for businesses that need to create high volumes of content efficiently and on-brand. It offers features like Brand Voice, Campaign Workflows, and team collaboration tools, allowing marketing teams to generate blog posts, ad copy, emails, and more. 

With built-in templates, multi-language support, and integrations with tools like Surfer SEO and Grammarly, Jasper streamlines content creation. It’s built to help businesses save time, improve output quality, and drive measurable results from their content.

Best for: Marketing teams producing content across multiple channels

Pros:

• Loaded with templates: ads, emails, blogs, and more
• Boss Mode gives advanced control over long content
• Supports 25+ languages

Cons:

• Prompts needed
• Can generate generic content if prompts aren’t refined
• Higher tiers can get pricey

Business Case:

A tech startup wants to push weekly blogs, email drips, and social content. Jasper lets the team manage everything using a Centralized content management dashboard, ensuring output matches their brand tone while optimizing for SEO and engagement.

3. Copy.ai

Best for: Fast content ideation and short-form assets

Copy.ai is a user-friendly AI writing platform built for businesses and entrepreneurs who need to generate short-form content quickly and efficiently. Ideal for startups, and marketing professionals, Copy.ai offers a wide range of pre-built templates for emails, product descriptions, social media posts, and ad copy—making it easy to scale content without a full creative team. 

Its simple interface, brand voice settings, and collaborative features make it especially useful for marketing teams looking to move quickly and stay consistent. With built-in workflows and platform-friendly formats, Copy.ai helps you create and ship content across Shopify, HubSpot, LinkedIn, and more—without slowing down.

Pros:

• Intuitive and beginner-friendly
• Fast generation for ads, product descriptions, and emails
• Offers “Workflows” for automations

Cons:

• Prompts Needed
• Long-form outputs often need polishing
• No predictive analytics or in-depth SEO scoring

Business Case:

A direct-to-consumer skincare brand is building its presence on Instagram and TikTok. With Copy.ai, the team rapidly generates scroll-stopping captions, hashtag sets, and product highlight snippets that align with their brand voice—keeping the content calendar full and the engagement high, all without needing a full-time content writer.

4. ChatGPT (Plus)

Best for: Structured brainstorming, outlines, and editorial planning

ChatGPT (Plus) is a versatile AI assistant ideal for business professionals, marketers, and content creators looking to streamline ideation, research, and communication. Powered by OpenAI’s GPT-4, ChatGPT Plus offers advanced reasoning, faster responses, and enhanced capabilities for generating outlines, drafting blog content, brainstorming strategies, and even coding. 

While it’s not tailored for branded marketing out of the box, its flexibility makes it a valuable tool for everything from crafting emails and proposals to developing customer support scripts and content calendars. It’s especially useful for teams seeking a creative partner to speed up workflows and spark new ideas.

Pros:

• Flexible for everything from code to creative writing
• Ideal for ideation and structuring content
• Available on web and mobile

Cons:

• Prompts needed
• No real-time SEO, tone of voice control, or business-specific templates
• Not tailored for marketing or sales funnels
• You have to prompt it correctly for the output to be high-quality and aligned with your brand’s tone

Business Case:

A consultant writing a course outline or whitepaper can use ChatGPT to brainstorm ideas, generate headers, and even draft intros or FAQs—saving hours of planning time.

5. ContentShake by Semrush

ContentShake by Semrush is a content creation tool tailored for businesses and marketers focused on driving organic traffic through SEO-optimized blog content. Designed with simplicity and strategy in mind, it helps users identify relevant topics, target high-impact keywords, and generate well-structured articles based on real-time SEO insights. 

Powered by Semrush’s robust data, ContentShake provides competitive analysis, readability recommendations, and performance tips—making it ideal for small teams, freelancers, and content marketers who want to rank higher on search engines without needing advanced SEO expertise. It’s a smart solution for businesses looking to scale their content marketing with confidence and clarity.

 Best for: SEO-driven content marketing

Pros:

• Created by Semrush—built-in SEO tools and SERP insights
• Helps generate optimized blog posts from keyword input
• Performance scoring and readability metrics included

Cons:

• Narrower scope; less useful for ads or email content
• Requires SEO knowledge to get the most out of it

Business Case:

A marketing team needs ranking blogs in a competitive niche. ContentShake helps identify the right keywords, creates optimized articles, and gives performance suggestions—all in one place.

With its ability to generate high-quality content quickly, AI writing tools can significantly reduce the time spent on content creation, allowing businesses to focus on strategy and execution. By leveraging these tools, teams can maintain a consistent output of engaging material that resonates with their target audience.

Tips for Using AI-Generated Content Effectively

1. Always Edit: Think of AI as a rough draft generator. Human oversight ensures nuance accuracy.
2. Blend With Human Insight: Add case studies, expert quotes, or unique POVs that only you can offer.
3. Stay On-Brand: Use tools like Glowtify that help you maintain a consistent brand voice across all channels by learning from your last 10 posts and applying smart brand guardrails to guide AI-generated content. As a two-way connector, Glowtify integrates seamlessly with your existing tools—allowing you to not only receive intelligent recommendations but also publish content directly from the platform, ensuring brand alignment from creation to distribution.
4. Don’t Overdo It: Google can detect low-value content. Prioritize quality and relevance over volume.
5. Use AI for Planning Too: Outlines, keyword research and content calendars are just as powerful as full drafts.

Final Thoughts

AI writing tools are no longer a novelty—they’re essential for scaling content in a competitive digital landscape. The key is choosing a tool that fits your business and your goals. Whether it’s Glowtify’s growth-driven engine, Jasper’s versatility, or ContentShake’s SEO punch, each of these platforms offers a unique way to enhance your content game.

And remember: AI doesn’t replace your voice—it amplifies it.