5 Last-Minute Marketing Moves to Boost Your Boxing Day Sales

Boxing Day is just around the corner, and if you haven’t fine-tuned your marketing strategy yet, don’t worry, there’s still time to make an impact. With consumers eager to find post-holiday deals, this is a prime opportunity to drive revenue and capture new customers. Here are 5 quick and effective marketing initiatives you can implement right now to increase your Boxing Day sales.

1. Create Urgent, Targeted Promotions

A sense of urgency can make people more likely to buy, especially after the holidays when they’re looking to score the best deals. Launch targeted promotions with clear, time-limited messaging like:

• “24-Hour Flash Sale”
• “Boxing Day Exclusive: 50% Off”
• “Only While Supplies Last!”

Don’t have time for a complete campaign? Focus on your best-performing products or categories and emphasize their limited availability. Use tools like Glowtify to generate content quickly and get your promotions live in no time.

Pro Tip: Segment your email and social media audience for more personalized messaging (customers respond better when deals feel tailored to them).

2. Leverage Paid Ads with Retargeting

A quick way to capitalize on traffic is by running paid ads, especially retargeting campaigns. Reach customers who visited your site during Black Friday, Cyber Monday, or the holiday season but didn’t make a purchase.

• Use dynamic ads on Facebook or Instagram to showcase products they browsed.
• Set up Google Display Ads to remind them of the deals waiting in your store.

Focus on messaging that highlights value and urgency, like “Don’t Miss These Boxing Day Deals!” or “Your Favorites Are Now On Sale.”

3. Optimize Your Website for Fast Conversions

With shoppers short on time, your website needs to be optimized for quick and easy purchases. Make sure you:

• Feature Boxing Day banners and clear CTAs on your homepage.
• Streamline your checkout process and reduce friction like unnecessary fields or multiple steps.
• Highlight your discounts and best sellers prominently.

If you’re on Shopify, apps like Glowtify can help you create and schedule content that drives traffic directly to your offers.

Pro Tip: Add an exit-intent popup with a small Boxing Day promo code to capture sales from hesitant shoppers.

4. Double Down on Social Media Content

Social media is where your audience spends their time, so make the most of it by:

• Posting last-minute reminders about your Boxing Day deals.
• Sharing countdowns and behind-the-scenes content to build excitement.
• Using Stories, Reels, or TikToks to show off discounted products in action.

Short on time? Use AI tools like Glowtify to quickly generate social captions, and product highlights that align with your brand’s tone and style.

Quick Idea: Partner with influencers or micro-influencers to showcase your best offers to their followers. Even a simple shoutout can drive last-minute traffic.

5. Send Strategic Last-Minute Emails

Email marketing is still one of the most effective tools for driving sales, especially during high-intent periods like Boxing Day. Send out:

• Deal Alerts: Announce your Boxing Day sale and its top deals.
• Abandoned Cart Emails: Remind shoppers of what they left behind and offer a small discount.
• Last Call Emails: Use urgent subject lines like “Final Hours: Save Big Before Boxing Day Ends!”

For added effectiveness, use personalized product recommendations and clear CTAs that lead customers directly to your offers.

Final Thoughts

Boxing Day is a golden opportunity to make sales, even if you’re short on time. By implementing these last-minute strategies you can ensure your brand stands out in the post-holiday shopping frenzy.

Don’t forget: tools like Glowtify can help you create and schedule high-converting content faster than ever, so you can focus on making the most of this sales opportunity.

Ready to boost your Boxing Day success? Start now and watch the sales roll in!