Top 5 Generative AI Tools for Ecommerce Brands

AI is becoming a bigger part of how businesses work every day. It’s helping with everything from streamlining tasks to improving how companies connect with customers. In this article, we’ll look at a few generative AI tools that can specifically help ecommerce brands with their marketing and day-to-day activities. To start, let’s clarify what generative AI actually means.

What is Generative AI?

Generative AI (also called Gen AI) refers to artificial intelligence systems that can generate text, images, videos, or even product descriptions based on given inputs. It uses advanced machine learning models, such as GPT (for text) and diffusion models (for images), to create content that mimics human creativity. Generative AI empowers e-commerce brands by streamlining content creation, optimizing marketing efforts, and enhancing customer interactions. It enables brands to scale personalized communication, improve efficiency in content production, and maintain a consistent brand voice across multiple channels. By leveraging AI-driven insights, businesses can make data-informed decisions, boost engagement, and drive higher conversions.

Here are five powerful tools that can elevate your marketing and operations as an e-commerce brand, enhancing both video and text content across various customer touchpoints:

• Glowtify: Omnichannel Marketing Powered by AI

What it does: Glowtify is an AI-powered marketing platform designed specifically for ecommerce brands. It streamlines marketing by assisting with key tasks like campaign scheduling, ad creation, and product SEO optimization. In addition, Glowtify acts as a proactive marketing assistant, providing data-driven insights and personalized recommendations to help ecommerce brands make smarter decisions.

Key benefits:

• All-in-one AI-powered marketing platform for SEO, email, website and socials
• No prompts needed, optional AI chat 
• Personalized AI using 2 years of your Shopify data 
• Competitive benchmarking with real-time performance analysis
• Marketing insights and proactive recommendations
• Complete brand profile to ensure content is on-brand

Use case: Brume, a company specializing in cozy mittens, gloves, and hats, started using the Glowtify app. Since partnering with Glowtify on their marketing, Brume has doubled its organic traffic year-over-year. They now rank in the top 5 Google search results for over 55 keywords, including short and competitive ones. Social media and search have become their top sales channels, complementing their physical store. Ecommerce sales jumped 105% without an increase in media budget.

• Whatmore: Turn Products into Engaging Videos

What it does: Whatmore is an AI-based platform that helps turn static product images into dynamic video ads. Simply upload photos of your products, and Whatmore generates high-quality videos featuring realistic models wearing them. The technology is refined, yet still underutilized, offering a unique opportunity to stand out.

Key benefits for ecommerce brands:

• Enhanced product visibility
• Scalable video ad campaign
• Cost-saving alternative to traditional videoshoots

Use case: The fashion brand Fashor utilized Whatmore to scale their video catalog ads while reducing costs by 90%. They transformed static product images into dynamic videos, enhancing their advertising efforts.

• Heyday: The Chatbot That Converts Conversations into Sales

What it does: Heyday is a conversational AI platform that provides customer support on websites and social platforms. It automates responses to frequently asked questions, assists with product recommendations, and enhances customer interactions through AI-powered chat. The software was acquired by Hootsuite, integrating its capabilities into Hootsuite’s social media management suite to help brands deliver seamless customer service across multiple digital touchpoints.

Key benefits for ecommerce brands: 

• 24/7 customer support for product inquiries and FAQs
• Personalized shopping assistance boosts conversions
• Seamless integration with social platforms and messaging apps

Use case: Decathlon, a leading sporting goods retailer, experienced an 875% increase in Facebook’s Return on Ad Spend (ROAS) after integrating Heyday’s chatbot. Additionally, the brand saw a rise in loyalty program sign-ups and successfully automated over 50% of its online customer service inquiries, reducing the workload on its support team while enhancing customer satisfaction.

• Midjourney: Generate Stunning Visuals for Your Brand

What it does: Midjourney creates AI-generated images for websites, social media, and marketing campaigns. It’s widely regarded as one of the best image generators, producing high-quality, artistic, and realistic visuals. Businesses can use it to create unique product imagery and lifestyle visuals without the need for expensive photoshoots. Midjourney also enables you to create endless variations of images to test different creative approaches in ads, product pages, or social media.

Key benefits for ecommerce brands:

• Custom visual content creation
• Professional-grade visuals in minutes
• Reduced reliance on stock photography

Use case: Many ecommerce brands are using Midjourney and other AI image generators to enhance their visual content strategy in creative ways. For example, they create branded packaging concepts to visualize designs before production, generate unique visuals for email marketing campaigns, and design website banners and hero images. AI-generated content is also used for seasonal and holiday-themed promotions, influencer-style and user-generated content to build authenticity, and storytelling visuals that align with a brand’s aesthetic. Click here to see examples of beautiful images created with Midjourney.

• Descript: Edit Video Like You Edit Text

What it does: Descript is an AI-powered audio and video editing tool. It offers text-based editing, allowing users to edit video and audio simply by typing. This means you can cut, copy, and paste text to edit your media content seamlessly. Additionally, Descript provides features like screen recording, automatic subtitles, multitrack editing, and AI-driven tools such as filler word removal and voice cloning, making the editing process more efficient.

Key benefits for e-commerce:

• Improved product discoverability through automatic subtitles and SEO optimization
• Stronger brand consistency with seamless, professional-looking video content
• Increased customer trust with clear, polished product videos

Use case: By integrating Descript, the cloud-based image and video management platform Cloudinary reduced video production time by 70%, improved transcription accuracy with AI-driven learning, and enhanced audio quality. As a result, they increased their video output, producing two video podcasts per month instead of one every few months, without additional costs.

Conclusion:

Instead of spending countless hours on content creation, customer service, and campaign management, brands can now leverage AI-powered tools to automate and optimize these processes. By using the above mentioned tools, ecommerce brands can create compelling marketing campaigns, streamline customer interactions, and produce high-quality content at scale, all without the traditional costs and time constraints. 

Glowtify acts as a central hub, helping brands orchestrate their omnichannel marketing strategy while leveraging AI insights to stay ahead of the competition. As generative AI continues to evolve, brands that embrace these innovations will be better equipped to grow, engage their audiences, and drive more sales in an increasingly digital world.

Ready to transform your marketing into profit with AI? Sign up for Glowtify today.

About the Author: Marc