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Building e-commerce marketing strategy is not an easy task. There are many aspects to consider, and it’s hard to know where to start. Luckily for you, we’ve done all the hard work for you! This blog post will walk you through 10 steps that will help you develop your e-commerce marketing strategy – whether it be online or offline.
What you need to consider for e-commerce marketing strategy:
Step #1 – Assess the eCommerce landscape in your country.
In order to have a successful e-commerce business, it’s important that you understand how e-business works in your region and what is the best way to attract new customers as well as retain them.
Step #2 – Where in eCommerce does your business fit?
This is where you’ll need to think about whether you’re going to be an online pure-play, or if you also want a physical presence e.g. through pop up shops and/or eCommerce and offline.
Step #3- How will you get your eCommerce site noticed?
This is where things can get a little tricky. There are many ways to market an ecommerce website, but the best method really depends on what kind of business you’re in and who your target audience is (and how large it is).
Step #4: Who are your eCommerce competitors?
This is a very important question to answer – you need to know who you’re up against before deciding what tactics you’ll use in your eCommerce marketing strategy.
Step #5: eCommerce customer acquisition
Once you know who your target market is and where to find them, it’s time to start thinking about how you’re going to attract them to your eCommerce site. This can be done through a variety of methods such as SEO, SEM, social media marketing, etc.
Step #6: eCommerce e-mail marketing
Once you’ve attracted eCommerce customers to your website, it’s important that they keep coming back – eMails are a great way of doing this. They give your customer an incentive to come back and revisit the site or even buy something else!
Step #7: eCommerce search engine optimization (SEO)
SEO is a great eCommerce marketing strategy as it’s completely free and super effective, provided you know what you’re doing. You can take your eCommerce SEO to the next level by creating content that both visitors and search engines love. This will help attract new customers as well as optimize keywords so these potential buyers can find you easily online.
Step #8: eCommerce paid search
Paid search is a great way to quickly jump to the top of the search engine results pages (SERPs) and attract potential buyers who are ready to buy. You can use this eCommerce marketing strategy in conjunction with other methods, or as your primary acquisition method.
Step #9: eCommerce marketing automation
This is where ecommerce marketing strategy starts to get really interesting. Marketing automation refers to using software that automates certain e-commerce processes – such as sending eMails or making changes on your website based on user behavior (this can include actions like adding items into the shopping cart, but not checking out right away).
Step #10: eCommerce reputation management
It’s important that you keep your eCommerce customers happy, so it’s a good idea to have some kind of e-commerce reputation management in place. This way if something goes wrong or they’re unhappy with the product/service they’ve received, you can manage their expectations and give them the best possible customer service.
Whew! That was a lot of information, but now you should have a good understanding of the eCommerce marketing landscape and what you need to do in order to create a successful eCommerce marketing strategy for your business. Implementing these tips will help take your business to new heights!
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