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15 CRO Monitoring Tools and Tips to Improve UX and Boost Conversions

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Marc
Published on Oct 03, 2022

As a website owner, it’s important to know the different CRO (conversion rate optimization) tools and tips that can help improve your site’s user experience (UX) and boost conversions.

The history of CRO tools dates back to the early days of website development and optimization. During the early years of the internet, developers and marketers were focused on simply getting their websites up and running. 

Few considerations were given to conversion rates or how to optimize a website for conversions. As the internet became more popular, companies began to realize the potential of online sales; the focus shifted to Conversion Rate Optimization (CRO).

In this blog post, we’ll take a look at some of the most popular CRO tools and tips, and discuss how you can use them to improve your website’s UX and boost your conversions. 

So, whether you’re new to CRO or just looking for some new ideas, read on for helpful advice and information on conversion rate optimization tools and tips!

How do CRO Tools work?

CRO tools help website owners improve their conversion rates by testing different website elements and analyzing the results. These tools can test everything from website copy to creating segments and call-to-action buttons. Testing other parts of your website allows you to identify what works best for your audience to make the necessary changes.

How can CRO tools be classified into three main categories?

So, according to the nature of work, CRO tools fall into these three main types:

CRO Testing Tool:

These CRO tools are used to test different elements on your website. You can identify what works best for your audience by testing other parts of your website and improving conversion rates. Some popular CRO testing tools include Optimizely, Visual Website Optimizer, and Google Optimize. CRO Tools provide information about:

  • User experience (UX),
  • Web design,
  • Calls to action (CTAs), and
  • landing pages.

Web Analytics CRO Tools:

These CRO tools track the website traffic and user behavior on your website. By monitoring this data, you can identify areas of your website that need improvement so you can optimize it. Some popular web analytics CRO tools include Google Analytics, KISSmetrics, and Mixpanel. It gives you data like:

  • bounce rate,
  • time on site,
  • pages per visit,
  • % new visits, and
  • other engagement metrics.

Behavior Analytics CRO Tools:

These CRO tools are used to track the user behavior on your website. By monitoring this data, you can identify areas of your website that need improvement to improve conversion rates. Some popular behavior analytics CRO tools include Hotjar, UserTesting, and FullStory.It provides the data like:

  • user session recordings,
  • heatmaps,
  • form analytics,
  • conversion funnels, and
  • feedback surveys.

Which CRO Tools Are Famous In The Market?

A wide variety of CRO tools are available, each with its unique set of features and benefits. Some of the most popular CRO tools include:

  1. Google Analytics
  2. Optimizely
  3. Crazy Egg
  4. Visual Website Optimizer
  5. Unbounce
  6. LeadPages
  7. ClickFunnels
  8. Instapage
  9. ConvertKit
  10. GetResponse
  11. MailChimp
  12. AWeber
  13. HubSpot
  14. Hootsuite
  15. SocialBee

Google Analytics:

The Google Analytics platform is a web analytics tool that tracks and reports website traffic, currently a part of the Google Marketing Platform. Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. Google analytic offers you the following services:

  1. Traffic sources and acquisition
  2. User behavior
  3. Conversions and eCommerce
  4. Site search
  5. In-page analytics

Optimizely:

Optimizely is a website testing and optimization platform that allows businesses to make data-driven decisions regarding their website design and content. Since the forum’s launch in 2010, the platform’s popularity has grown exponentially, with over 26,000 customers currently using Optimizely.

Optimizely’s main features include:

  1. AB Testing
  2. Multivariate Testing
  3. Split URL testing
  4. Heatmaps

Crazy Egg:

Using Crazy Egg, website owners can obtain heatmap and scroll map reports to inform website owners how visitors behave on their sites. Crazy Egg was first introduced in 2006 and was one of the first companies to offer heatmap reports.

Crazy Egg’s main features include:

  1. A/B Testing
  2. Session Recording
  3. Conversion Tracking

Visual Website Optimizer:

Visual Website Optimizer is a website testing and optimization platform that allows businesses to make data-driven decisions regarding their website design and content. It was invented in 2010. The platform is one of the most popular CRO tools, with over 25,000 customers using VWO.

Visual Website Optimizer’s main features include:

  1. A/B Testing
  2. Multivariate Testing
  3. Split URL testing
  4. Heatmaps

Unbounce:

Unbounce is a landing page builder and marketing tool designed to help businesses create, publish, and test landing pages. Unbounce was first introduced in 2009 and has become one of the most popular CRO tools on the market.

Unbounce’s main features include:

  1. A/B Testing
  2. Lead Capture Forms
  3. Pop-Ups

ClickFunnels:

It is one of the most popular CRO tools on the market. It gained popularity in 2014. it is used to build sales funnels that help businesses increase their conversion rates. ClickFunnels is beneficial for those websites that want to improve their online sales.

ClickFunnels’ main features include:

  1. A/B Testing
  2. Responsive Design
  3. LeadBoxes Pop-Ups

Instapage:

Instapage is one of the most popular CRO tools, with over 40,000 customers using Instapage. Tyson Quick introduced it in 2012. Instapage is a landing page builder and marketing tool used by businesses that want to create, publish, and test landing pages. Instapage’s main features include:

  1. A/B Testing
  2. Responsive Design
  3. LeadBoxes Pop-Ups

ConvertKit:

ConvertKit is one of the most popular CRO tools, with over30,000 customers currently using ConvertKit. Nathan Barry introduced it in 2013. ConvertKit is also known for its ease of use and ability to create high-converting landing pages.

ConvertKit’s main features include:

  1. A/B Testing
  2. Responsive Design
  3. LeadBoxes Pop-Ups

GetResponse:

GetResponse is a landing page builder and marketing tool that allows businesses to create, publish, and test landing pages quickly. GetResponse is one of the most popular CRO tools, with over 40,000 customers using GetResponse. 

Simon Grabowski introduced it in 1998. GetResponse gained popularity in 2016. Get Response is used daily by those who want to increase their online sales and maintain good customer relationships. GetResponse’s main features include:

  1. A/B Testing
  2. Responsive Design
  3. LeadBoxes Pop-U

MailChimp:

MailChimp is one of the most popular CRO tools on the market, with over 70,000 customers currently using MailChimp.MailChimp was introduced by Ben Chestnut and Dan Kurzius in 2001. 

The main purpose of MailChimp is to provide business owners with an easy way to send newsletters, email campaigns, and other marketing materials to their customers. MailChimp’s main features include:

  1. A/B Testing
  2. Responsive Design
  3. LeadBoxes Pop-Ups

AWeber:

The main aim of the AWeber landing page is to turn more website visitors into subscribers. AWeber is one of the most popular CRO tools, with over 40,000 customers currently using AWeber. Tom Kulzer introduced it in 1998. AWeber gained popularity in 2017. AWeber’s main features include:

  1. A/B Testing
  2. Respons
  3. ive Design
  4. LeadBoxes Pop-Ups

HubSpot:

HubSpot is essential for those websites that want to increase organic traffic and conversions. HubSpot is one of the most popular CRO tools, with over 60,000 customers currently using HubSpot. It was introduced by Brian Halligan and Dharmesh Shah in 2006. HubSpot gained popularity in 2018.

HubSpot’s main features include:

  1. A/B Testing
  2. Responsive Design
  3. LeadBoxes Pop-Ups

Hootsuite:

Hootsuite is one of the most popular CRO tools, with over 10,000 customers currently using Hootsuite. Ryan Holmes introduced Hootsuite in 2008. Hootsuite helps businesses with their social media management. It is essential for those influencers who want to increase their online visibility and grow their social media following. Hootsuite’s main features include:

  1. A/B Testing
  2. Responsive Design
  3. LeadBoxes Pop-Ups

SocialBee:

SocialBee is one of the most popular CRO tools, with over 10,000 customers using SocialBee. Iulia Szekely introduced SocialBee in 2015. SocialBee helps businesses with their social media management. It is essential for those influencers who want to increase their online visibility and grow their social media following.

SocialBee’s main features include:

  1. A/B Testing
  2. Responsive Design
  3. LeadBoxes Pop-Ups

Conclusion:

Many CRO tools on the market can help businesses improve their UX and boost conversions. However, choosing the right tool for your business needs is important. The above 15 CRO tools are some of the most popular on the market and can help you improve your website’s conversion rate. This article aims to help you choose the best CRO tool for your business.

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Go from guesswork to growth, faster.

The marketing platform that gives you a clear path to eCommerce success. Glowtify uses AI to find the best way to grow your online store, then gives you the tools to do it faster.