15 Great Customer Experience Examples For Websites

15 Best Customer Experience Examples to Learn From in 2025

1. Amazon – Personalized Shopping & Recommendations

Amazon is a pioneer in customer experience by using artificial intelligence and machine learning to tailor the shopping journey for each user. When a customer visits Amazon’s website, they are immediately presented with product recommendations based on their browsing history and past purchases. 

This makes it easier for customers to discover products they might be interested in without having to search extensively. The one-click checkout process further streamlines the experience, making online shopping seamless and hassle-free. 

With customer reviews and ratings available for each product, buyers can make informed decisions before purchasing, ensuring a higher level of trust in the platform.

2. Starbucks – Gamified Rewards Program

Starbucks enhances customer engagement through its highly interactive rewards program. Customers earn stars for every purchase they make, which can later be redeemed for free drinks and other special rewards. 

The Starbucks mobile app allows users to track their points, place orders in advance, and receive personalized offers based on their preferences. The program also introduces limited-time challenges and Double Star Days, encouraging customers to visit Starbucks more frequently. 

This gamified approach makes shopping at Starbucks feel more rewarding, fostering brand loyalty and increasing customer retention.

3. Zalando – Hassle-Free Returns

Zalando, one of Europe’s leading fashion retailers, recognizes that customers want flexibility when it comes to online shopping. The company’s 100-day return policy gives shoppers ample time to decide whether they want to keep a product, reducing the anxiety associated with returns. 

The return process is incredibly simple, as customers can initiate a return online with just a few clicks, print a prepaid return label, and drop off their package at the nearest courier location. 

This hassle-free approach makes Zalando a preferred choice for online shoppers who value convenience and customer-centric policies.

4. Netflix – AI-Driven Content Recommendations

Netflix uses artificial intelligence and data analytics to create a highly personalized viewing experience. The platform suggests TV shows and movies based on the user’s previous viewing history and ratings. 

By continuously learning from user behavior, Netflix ensures that subscribers are always presented with content that aligns with their tastes and interests. 

In addition to personalized recommendations, Netflix also customizes the thumbnails of movies and series based on what is most likely to attract a particular user’s attention. These small yet impactful details enhance engagement and keep viewers coming back for more.

5. Google – Hum to Search Feature

Google’s “Hum to Search” feature is a prime example of how technology can enhance customer experience by solving everyday problems. Often, people remember the tune of a song but not the lyrics, making it difficult to find the song online. 

With this feature, users can simply hum the melody into their phone, and Google’s AI-powered search engine will identify the song in seconds. By addressing this common frustration, Google has made searching for music much easier and more intuitive, improving the overall user experience.

6. WordPress.com – Live Chat Support

WordPress.com understands the importance of efficient customer support. Whether a user is building a personal blog or a business website, they might run into technical difficulties that require immediate assistance. 

To address this, WordPress.com offers live chat support, ensuring that customers receive real-time help from support representatives. This feature allows users to resolve issues quickly without having to wait for email responses. 

Additionally, the website offers a comprehensive knowledge base with tutorials and FAQs, making it easy for users to find solutions on their own.

7. Airbnb – Seamless Booking Experience

Airbnb has revolutionized the way people book accommodations by providing a seamless and user-friendly experience. The platform offers smart search filters that allow users to find the perfect stay based on their preferences, such as price, location, amenities, and guest reviews. 

Each listing includes high-quality images, detailed descriptions, and verified host profiles, giving customers confidence in their booking decisions. The secure payment system and flexible cancellation policies further enhance the trustworthiness of the platform, making Airbnb a reliable choice for travelers worldwide.

8. McDonald’s – Self-Service Kiosks & Online Ordering

McDonald’s has significantly improved customer experience by incorporating self-service kiosks in its restaurants. These kiosks allow customers to place their orders independently, customize their meals, and pay using their preferred method. 

This reduces wait times and increases order accuracy. In addition to in-store kiosks, McDonald’s also offers online ordering through its website and mobile app. Customers can place their orders in advance and choose between home delivery or in-store pickup, making the ordering process faster and more convenient.

9. Spotify – AI-Powered Playlists

Spotify enhances user experience by offering personalized playlists tailored to each listener’s music preferences. The platform’s AI-driven Discover Weekly playlist introduces users to new songs that match their tastes, while the Release Radar playlist keeps them updated on new music from their favorite artists. 

Spotify also curates mood-based playlists, such as workout music or relaxing tunes, ensuring that users always have the right music for every occasion. By delivering a highly customized listening experience, Spotify keeps its users engaged and satisfied.

10. Uber – Real-Time Ride Tracking

Uber has set the standard for convenience in the ride-hailing industry. When a user books a ride, they can track the driver’s real-time location and estimated time of arrival. This transparency helps users plan their trips better and reduces uncertainty. 

Uber also provides fare estimates before confirming a ride, ensuring that customers are aware of the cost upfront. The cashless payment system eliminates the need for physical transactions, making the ride experience smooth and hassle-free.

11. Tesla – Interactive Website for Car Customization

Tesla’s website offers a unique and interactive experience for potential buyers. Users can customize their car by selecting the model, color, interior features, and additional options. The website provides a 3D visualization of the car, allowing customers to see how their selections would look in real life. 

Tesla also offers transparent pricing and financing options directly on its website, making the car-buying process more accessible and user-friendly.

12. Nike – Augmented Reality (AR) Shopping

Nike has embraced augmented reality to enhance online shopping. The Nike app features an AR shoe try-on option, allowing customers to see how a pair of shoes would look on their feet before purchasing. 

This helps shoppers make more confident buying decisions and reduces the likelihood of returns. The virtual fitting room experience ensures a better fit, making the online shopping process more reliable.

13. Shopify – Simplified E-commerce Platform

Shopify makes it easy for businesses to set up an online store with minimal effort. The platform offers a drag-and-drop website builder, a secure payment gateway, and various customization options. 

Shopify also provides detailed analytics and marketing tools, helping businesses grow and manage their online presence efficiently. The platform’s user-friendly design ensures that even individuals with no technical background can create and run a successful eCommerce store.

14. Coca-Cola – Share a Coke Campaign

Coca-Cola’s Share a Coke campaign is an excellent example of personalized marketing. By printing people’s names on bottles, Coca-Cola created a personal connection with its customers. 

The campaign encouraged people to find and share bottles with their names, leading to massive social media engagement. This personalization made customers feel valued and increased brand loyalty.

15. Sephora – Virtual Beauty Try-On

Sephora enhances the beauty shopping experience by using augmented reality. Customers can try on makeup products virtually using the Sephora Virtual Artist feature. This allows them to see how different shades of lipstick, eyeshadow, and foundation look on their face before making a purchase. 

The interactive and immersive experience makes online beauty shopping more engaging and reduces the risk of dissatisfaction.

Key Takeaways for a Better Customer Experience

A great customer experience is essential for building trust, loyalty, and engagement. These 15 customer experience examples showcase how leading brands optimize their websites to offer seamless, personalized, and efficient services.

By focusing on customer experience management, businesses can create websites that attract and retain customers, ultimately boosting sales and brand reputation.

Would you like to implement some of these strategies on your website? Let us know in the comments!